- Exploit the multi-million revenue concept of 'research online, buy offline' (ROBO) to build real and profitable relationships with your best customers
- Learn how to use the digitally augmented store to face challenges affecting retailers in all sectors, from high street chains, through to out of town stores
- Understand how to use artificial seasonal peaks, such as 'Black Friday' to commercial advantage
- Work out how loyal customers can create a more stable foundation for your retail business
- Discover how customer data can have an accurate impact on range decisions