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Future-proofing Travel

How to Create a Resilient and Sustainable Industry

Understand how to leverage digital and sustainable solutions to transform travel and meet the evolving demands of consumers, governments, local communities and travel companies.
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EAN: 9781398619173
Edition: 1
Published:
Format: 234 x 156
304 pages

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About the book

How can travel industry leaders drive sustainable growth amid rising consumer expectations and environmental pressures?

Future-proofing Travel offers a strategic roadmap for senior executives in tourism and hospitality facing unprecedented disruption. This book provides proven tools and data-led models to help businesses align with evolving trends in sustainability, technology and community impact, delivering measurable results while safeguarding the future of travel.

You'll learn how to:
- Implement governance frameworks supporting emissions reduction and responsible tourism
- Leverage expert insights on consumer demand for greener, experiential travel
- Apply strategic models for digital transformation and green innovation
- Assess financial impact and ROI of sustainable initiatives
- And learn from real-world examples such as Airbnb, Marriott, TUI and Intrepid Travel

Equip your organization to lead with informed leadership and purpose, balancing growth with stewardship in a rapidly changing market.

Themes include: Sustainable travel, industry transformation, governance, ROI, leadership, data-driven decision making, digital innovation

About the authors

Caroline Bremner is a global travel thought leader with 28 years worth of experience in market research. She advises global travel brands, destinations and consumer goods players on how to navigate the new travel normal, embrace consumer trends, digitalization and sustainable innovation to meet climate targets and unlock long term value. She has written and spoken extensively about the future of travel. Caroline Bremner is based in Edinburgh, UK.
  • A must-read for anyone in the travel sector! Caroline provides a masterful, yet easy-to-follow exploration of how AI is revolutionizing every aspect of the travel industry, from personalizing experiences to streamlining operations.
  • Shaon Talukder, CEO & Founder, Geotourist.

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