- Covers both outward-facing social media as well as enterprise social networks, ensuring that business communications can be conducted in a safe and compliant manner
- Balances the benefits of social media use with the underlying risks it presents, showing how good governance can help to navigate these challenges successfully
- Includes diagrams and practical tips that can be incorporated into a risk strategy to add value immediately
- Features chapter overviews, lists, key terms, checklists and chapter summaries to make understanding key concepts and implementing a strategy easy
- Takes examples from BP, MasterCard, Netflix, PwC, Silk Road, UBS, Yelp and other well-known businesses