- Covers both outward-facing social media as well as enterprise social networks, ensuring that business communications can be conducted in a safe and compliant manner
- Balances the benefits of social media use with the underlying risks it presents, showing how good governance can help to navigate these challenges successfully
- Includes diagrams and practical tips that can be incorporated into a risk strategy to add value immediately
- Features chapter overviews, lists, key terms, checklists and chapter summaries to make understanding key concepts and implementing a strategy easy
- Takes examples from BP, MasterCard, Netflix, PwC, Silk Road, UBS, Yelp and other well-known businesses
Social Media Risk and Governance
Managing Enterprise Risk
Understand the elements of good social media governance and deal with risk, whilst still gaining from the opportunities these technologies offer with this all-encompassing book.
Key features at a glance
EAN: 9780749474577
Edition: 1
Published:
Format: 10x232
232 pages
About the book
Few topics are as pressing to policy makers, business leaders and the risk management community as the secure and compliant management of social media. Social Media Risk and Governance is a practical guide to the components and considerations which make up a good social media governance strategy, spanning both external communications channels such as Facebook, Twitter and LinkedIn, as well as enterprise social networks within an organization.
Written by social media risk and governance expert Phil Mennie, Social Media Risk and Governance addresses the concepts which professionals in information security, marketing, compliance and risk management need to take into account in their daily practice, guiding us through policy evaluation, planning on social media, information security and fraud risks, how to respond to a crisis or to archive data and more. Featuring examples from companies such as BP, MasterCard, Netflix, PwC, Silk Road, UBS and Yelp, the book is designed to promote cross-functional working between professional users of social media, acknowledging the impact of these technologies across the business and the interaction of the various stakeholders when planning new activities to effectively harness the power of social media safely and successfully for their organization.
About the authors
Phil Mennie is PwC's global social media risk and governance leader, helping clients harness the power of social media. His expertise stems from experience using web technology to better manage financial and operational data. He has led engagements across a broad range of industries, including banking and finance, where he steered the development of a secure web-based payment system and a large scale customer-facing web application to capture trade data. Phil speaks at a range of social media and data conferences across the UK and Europe.
As we all become more integrated with the global platform of the Internet, we need to change our perspectives and re-think how we work. Phil asks the tough questions and he has plenty of good answers. He is a good navigator through the potential hazards that social media presents to large organisations. Buy this book and don't just pass it on to compliance. These issues matter to the whole organisation.
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