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Innovation and Best Practice
for Business Success

Established 1967



Social Media Risk and Governance

Social Media Risk and Governance

Managing Enterprise Risk

Phil Mennie

£29.99

Setting out the key elements of good social media governance, this book identifies sources of risk and how to deal with them whilst still gaining most benefit from the opportunities these technologies offer.

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About the book

Few topics are as pressing to policy makers, business leaders and the risk management community as the secure and compliant management of social media. Social Media Risk and Governance is a practical guide to the components and considerations which make up a good social media governance strategy, spanning both external communications channels such as Facebook, Twitter and LinkedIn, as well as enterprise social networks within an organization.

Written by social media risk and governance expert Phil Mennie, Social Media Risk and Governance addresses the concepts which professionals in information security, marketing, compliance and risk management need to take into account in their daily practice, guiding us through policy evaluation, planning on social media, information security and fraud risks, how to respond to a crisis or to archive data and more. Featuring examples from companies such as BP, MasterCard, Netflix, PwC, Silk Road, UBS and Yelp, the book is designed to promote cross-functional working between professional users of social media, acknowledging the impact of these technologies across the business and the interaction of the various stakeholders when planning new activities to effectively harness the power of social media safely and successfully for their organization.


Table Of Contents

    • Chapter - 01: Introduction;
      • - - -: Why go social?;
      • - - -: The conversation prism;
      • - - -: Traditional social media vs. enterprise social;
      • - - -: Controlling the uncontrollable;
      • - - -: Why is governance and risk management so important?;
    • Chapter - 02: Risk;
      • - - -: Overview;
      • - - -: Risk strategy;
      • - - -: The risk continuum;
      • - - -: Culture;
      • - - -: Social media risk maturity model;
      • - - -: Reputational risks;
      • - - -: Operational models;
      • - - -: Regulatory/ compliance risks;
      • - - -: Financial risks;
      • - - -: Information security risks;
    • Chapter - 03: Strategy;
      • - - -: Designing a strategy;
      • - - -: Getting everyone on the same page;
      • - - -: Advocates and reverse-mentors;
      • - - -: Crowdsourcing;
      • - - -: Aligning your governance to your strategy;
    • Chapter - 04: Data privacy and control;
      • - - -: The law;
      • - - -: Where is your data?;
      • - - -: Data classification;
      • - - -: Implementing controls;
    • Chapter - 05: Governance;
      • - - -: Roles and responsibilities;
      • - - -: Moderation;
      • - - -: Data quality;
      • - - -: Monitoring;
      • - - -: Metrics;
      • - - -: Operating procedures;
    • Chapter - 06: Policy, training and awareness;
      • - - -: The purpose of a social media policy;
      • - - -: Creating an effective policy;
      • - - -: The purpose of a privacy policy;
      • - - -: Creating an effective privacy policy;
      • - - -: Location of your policies;
      • - - -: Driving awareness throughout the organisation;
    • Chapter - 07: Crisis Management;
      • - - -: Planning and preparation;
      • - - -: Assessing an incident;
      • - - -: Implementing an incident response strategy;
      • - - -: Responding to a crisis;
      • - - -: Testing and simulation;
    • Chapter - 08: Security;
      • - - -: Account management;
      • - - -: Cybercrime;
      • - - -: Social engineering;
      • - - -: Fake accounts;
      • - - -: Securing your perimeter;
    • Chapter - 09: Regulatory response;
      • - - -: Overview of regulation that cites social media;
      • - - -: Dealing with character limitations;
      • - - -: Customer communications;
      • - - -: Financial promotions;
      • - - -: Advertising;
      • - - -: Archiving solutions;
    • Chapter - 10: The future and its opportunities;
      • - - -: Social media analytics;
      • - - -: E-mail's replacement;
      • - - -: Constant monitoring;
      • - - -: Democracy



Reviews

As we all become more integrated with the global platform of the Internet, we need to change our perspectives and re-think how we work. Phil asks the tough questions and he has plenty of good answers. He is a good navigator through the potential hazards that social media presents to large organisations. Buy this book and don't just pass it on to compliance. These issues matter to the whole organisation.
Justin Hunt, Founder, The Social Media Leadership Forum

Risk and security are as critical as ever in enterprise social media. Phil Mennie's book has never been more timely, and I've not come across a more comprehensive, accessible and example-loaded book as this. This has to be the indispensable guide in this important area.
Paul Levy, Senior Research Fellow at the University of Brighton's Centre for Research in Innovation Management (CENTRIM)


Book Details

  • EAN: 9780749474577
  • Edition: 1
  • Published: 3rd October 2015
  • Paperback
  • Dimensions: 234x156
  • 232 pages

About the Author

Phil Mennie is PwC's global social media risk and governance leader, helping clients harness the power of social media. His expertise stems from experience using web technology to better manage financial and operational data. He has led engagements across a broad range of industries, including banking and finance, where he steered the development of a secure web-based payment system and a large scale customer-facing web application to capture trade data. Phil speaks at a range of social media and data conferences across the UK and Europe.


Phil Mennie


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