- New to this edition: Practical advice and information on promotional activities such as print material, direct mail, PR, selling and exhibitions, advertising and selling, plus developments on domestic and overseas markets, travel trade and independent travelers
- Provides unique insight into the travel and tourism industry and how businesses can claim a bigger market share
- Considers the many markets for tourism products, how to target the markets you wish to reach, and the theory of tourism marketing through illustrative case studies
Successful Tourism Marketing
An ultimate guide to tourism marketing for anyone seeking to promote a tourist "product" or service, providing practical information and advice around the industry, alongside exclusive examples and checklists.
Key features at a glance
EAN: 9780749434694
Edition: 2
Published:
Format: 234x153
208 pages
About the book
Travel and tourism is one of the world's largest industry, and by improving their marketing, many tourism businesses would be able to claim a much bigger share of this lucrative but fragmented industry.
Successful Tourism Marketing is designed for anyone seeking to promote a tourism product or service, whether it is a destination, visitor attraction, hotel or tour operation. Rather than concentrating solely on marketing principles, the book considers the many markets for tourism products, how to target the markets you wish to reach, and illustrates the theory behind it through a range of exciting case studies.
Now in its second edition, Successful Tourism Marketing, also offers practical advice and information on promotional activities including print material, direct mail, public relations, advertising, selling and exhibitions. It considers domestic and overseas markets for tourism products and covers both the travel trade and independent travelers. This book will equip any marketer with a thorough and practical grounding in tourism and the essentials and peculiarities of marketing in this field.
About the authors
Susan Briggs is an independent tourism marketing consultant and trainer. She has worked on many consultancy projects for a wide range of destinations, regeneration agencies, hotels and attractions, including the British Tourist Authority, the English Tourism Council, English Heritage, Historic Royal Palaces, several national museums, numerous hotels and local authorities. She was formerly marketing manager of two specialist tour operators.
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