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The Apology Impulse

How the Business World Ruined Sorry and Why We Can’t Stop Saying It

Discover how we became addicted to apologies without really saying sorry, understand when and how to make meaningful amends and why respectfully holding your ground makes you better at being sorry.
EAN: 9780749493202
Edition: 1
Published:
Format: 215x138
360 pages

About the book

Saying sorry is in crisis. On one hand there are anxious PR aficionados and social media teams dishing out apologies with alarming frequency. On the other there are people and organizations who have done truly terrible things issuing much-delayed statements of mild regret.

We have become addicted to apologies but immune from saying sorry.

In January 2018 there were 35 public apologies from high-profile organizations and individuals. That's more than one per day. Between them, in 2017, the likes of Facebook, Mercedes Benz and United Airlines issued over 2,000 words of apologies for their transgressions. Alarmingly, the word 'sorry' didn't appear once.

This perfectly timed book examines the psychology, motivations and even the economic rationale of giving an apology in the age of outrage culture and on-demand contrition. It reveals the tricks and techniques we all use to evade, reframe and divert from what we did and demonstrates how professionals do it best. Providing lessons for businesses and organizations, you'll find out how to give meaningful apologies and know when to say sorry, or not say it at all.

The Apology Impulse is the perfect playbook for anyone - from social media executive through to online influencers and CEOs - who apologise way too much and say sorry far too infrequently.

About the authors

Cary Cooper

Sir Cary Cooper, CBE, is the 50th Anniversary Professor of Organizational Psychology and Health at the ALLIANCE Manchester Business School. He holds the office of president of the CIPD, the British Academy of Management, RELATE and Institute of Welfare. He has been voted the Most Influential HR Thinker by HR Magazine and is a Fellow of the American Academy of Management. He was made a CBE in 2001 for his contribution to occupational health and awarded a Knighthood in 2014 for his contribution to the social sciences.He is President of the British Academy of Management, is a Companion of the Chartered Management Institute and one of the first UK based Fellows of the (American) Academy of Management. He is also the President of the Institute of Welfare and Chair of the UK's Academy of Social Sciences.He is a leading commentator on workplace issues and wellbeing, having authored and edited numerous books and articles on the subject, as well as being a frequent contributor to national newspapers, TV and radio.He was made a Commander of the British Empire (CBE) by the Queen in 2001 for his contribution to occupational health, and awarded a Knighthood by the Queen in 2014 for his contribution to the social sciences.

More about Cary Cooper

Sean O'Meara

Sean O'Meara is the founder and MD of Essential Content a specialist content and PR agency. He's worked with leading organisations The Co-Op Bank and the BBC.

More about Sean O'Meara

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