In this riveting insider's account of over 30 years in the Formula One industry, Mark Gallagher explains what it takes to succeed in a competitive business with high technology, high finance and immensely high stakes.
Like any global business, Formula One demands the best from its people. To thrive within it requires impeccable leadership and communications skills, as well as the ability to design, manufacture, develop and bring to market a constantly improving high-technology product and constantly work to immoveable deadlines with an immense supply chain and tight regulations.
The Business of Winning sets out a one-stop management guide for executives keen to emulate this high-speed, high-impact approach to business. Based on hard-won experience and practical examples of how owners, drivers, teams, technicians and sponsors deal with the full range of management questions and issues they face every day, Mark Gallagher brings the drama of the Formula One business to life in vivid detail.
Online supporting resources for this book include a bonus chapter taking the fear out of the future.
Filled with real examples of the need for communications, and branding and innovation, however it is much more than that. The memoirs and examples are brilliant.