The Business of Winning is a valuable how-to manual on managing and thriving in a fast-moving, competitive environment where the stakes are high, taking lessons from the world of Formula 1.
In this riveting insider's account of over 30 years in the Formula One industry, Mark Gallagher explains what it takes to succeed in a competitive business with high technology, high finance and immensely high stakes.
Like any global business, Formula One demands the best from its people. To thrive within it requires impeccable leadership and communications skills, as well as the ability to design, manufacture, develop and bring to market a constantly improving high-technology product and constantly work to immoveable deadlines with an immense supply chain and tight regulations.
The Business of Winning sets out a one-stop management guide for executives keen to emulate this high-speed, high-impact approach to business. Based on hard-won experience and practical examples of how owners, drivers, teams, technicians and sponsors deal with the full range of management questions and issues they face every day, Mark Gallagher brings the drama of the Formula One business to life in vivid detail.
Online supporting resources for this book include a bonus chapter taking the fear out of the future.
Filled with real examples of the need for communications, and branding and innovation, however it is much more than that. The memoirs and examples are brilliant.
Bianca Smith, Tap Dancing Spiders
It's difficult to disagree with [Gallagher] that if the same principles used in the pinnacle of motor sport were applied to other businesses, success could well follow. The Business of Winning is an excellent read for both business executives and fans of Formula One.
Brad Spurgeon, The New York Times
Gallagher achieves a balance by blending his business philosophy with genuinely insightful anecdotal experience.
Damien Smith, Motor Sport Magazine
This is a book that really caters for all readers with a vested interest in F1. Fairweather fans may be slightly overawed, but it could also spur them on to research and look into the sport's history with greater detail. Those that love the sport, and particularly those with an interest in the off-track shenanigans, will find that The Business of Winning sheds new light on matters and really gives them some first-hand insight that is refreshing to read. It is a must for the bookshelf of any discerning F1 fan.
Luke Smith, Richland F1
Mark Gallagher has worked in Formula One for almost 30 years and has spent the last 15 working as senior executive within the management of Jordan Grand Prix, Red Bull Racing and Cosworth. Mark heads a sports investment group, sits on the board of Status Grand Prix and uses his vast experience of the Formula One industry to work with teams, sponsors and drivers. He also makes regular appearances in the media, notably with Sky News and the BBC. He speaks for multinational companies at business events globally.
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