- Reveals the branding secrets of travel's legendary players and new digital innovators
- Explains how online booking, user-generated review sites, CRM, ebooks and other digital developments have transformed the industry
- Features fascinating discussion of some of the most iconic and best known travel brands, including Thomas Cook, Pan Am, the Orient Express, the Ritz, AirBnB, Couchsurfing, TripAdvisor and many more
- Explores the final frontier of travel - space tourism - with lively discussion of brands like Virgin Galactic, SpaceX and Space Adventures, and the inroads that individuals like Richard Branson and Elon Musk are making in "the new space race"