- Outlines the seven pillars of culture success and explains how to build a culture from scratch in a new business or rebuild areas of weakness in an existing company culture
- Includes interviews with top HR executives and business leaders including Marshall Goldsmith, David Marquet, Michael Arena, Shari Conaway and Eric Severson
- Provides advice on how to tackle the common pitfalls of developing a company culture including how to secure stakeholder buy-in and how to retain the uniqueness of an organization when developing the culture