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The Rebel Entrepreneur

The Rebel Entrepreneur

Rewriting the Business Rulebook

Jonathan Moules

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The Rebel Entrepreneur by Financial Times journalist, Jonathan Moules, turns received entrepreneurial wisdom on its head. Full of examples of successful entrepreneurs who have done things differently, this is the alternative guide for all entrepreneurs and describes 10 'real-world' rules for starting your own business and succeeding.

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About the book

Everyone wants to start their own business and there are many of books telling you how to go about it. The only trouble is that many of them are simply wrong. The Rebel Entrepreneur by Financial Times journalist Jonathan Moules explains why, in many cases, the received wisdom on entrepreneurship just isn't the best way of doing things.

Full of examples of successful entrepreneurs, who've made the grade by doing things differently, this book will show you:
- Why you don't need to stick to a business plan;
- There's nothing wrong with learning from the ideas of others ;
- Why, if things get tough, you should put your prices up;
- How cutting costs can kill your business.

The Rebel Entrepreneur is the alternative guide to starting your own business and succeeding that no entrepreneur can afford to be without.

Table Of Contents

    • Chapter - 01: Funding is for fools;
    • Chapter - 02: Don’t innovate, imitate;
    • Chapter - 03: Don’t be a hero;
    • Chapter - 04: The high price of success;
    • Chapter - 05: Don’t get hung up on the business plan;
    • Chapter - 06: You cannot cut your way to success;
    • Chapter - 07: Do not waste your time selling;
    • Chapter - 08: Failure is not failure if you learn

Book Details

  • EAN: 9780749464820
  • Edition: 1
  • Published: 3rd July 2012
  • Paperback
  • Format: 233x156
  • 224 pages

About the Author

Jonathan Moules is Enterprise Correspondent for the Financial Times and he has profiled hundreds of companies and their owners, and received thousands of letters from entrepreneurs and aspiring entrepreneurs. His extensive experience in all things entrepreneurial forms the basis for his new book.