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The Retail Start-Up Book

Successfully Plan, Launch and Grow a Business

Build a successful and profitable retail strategy by focusing on the key areas every retailer must get right: developing a strategic marketing plan, financial management and buying and visual merchandising.
EAN: 9780749484729
Edition: 1
Format: 240x160
272 pages

About the book

The retail market in the UK is worth more than £400 billion annually and employs over 3 million workers, while in the US 29 million people create over USD $4 trillion of revenue through the industry. Despite the challenge to establish stores and big-box retailers, there's a rapid increase in the number of retail start-ups and consistent growth in the independent sector. From beard shops and barbers, through cafes and coffee shops, to 'retailment' concept stores and boutique consumer-focused experiences, the specialist retail sector is booming.

The Retail Start-Up Book provides clear guidance and advice on how to develop a winning retail strategy that seamlessly merges online and offline tactics. Introducing the science of shopping and how to understand customer behaviours and needs, it explores the essential steps of developing a business plan, marketing and promoting a business and advising on buying and visual merchandising. Building on years of retail experience nationally and internationally, in large groups and with independent retailers, The Retail Start-Up Book meticulously provide invaluable practical insights to help new retailers hit the floor running, or more established organizations grow their business and nurture their profits.

About the authors

Rowland Gee

Rowland Gee is the co-founder of Grey4Gold Ltd a offering mentoring and support to SME retailers. He has over 30 years broad-based experience in the retail sector, running publicly listed companies. He was appointed Chief Executive of Moss Bros Group plc in 1989 and a period of financial success and building significant market share in men's clothing. Under his leadership, Moss Bros entered a strategic and extremely valuable business relationship with Hugo Boss, resulting in 17 high profile Hugo Boss stores being established in the UK.

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Danny Sloan

Danny Sloan is co-founder of Grey4Gold Ltd. He had a 25 year career at BAA and was BAA Director of Planning 2012 to ensure BAA airports delivered the First and Lasting Impression for UK plc across its airports during the London Olympics. He is a Fellow of The Chartered Institute of Marketing.

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Graham Symes

Graham Symes is an experienced finance director working across the retail and wholesale fashion sectors. His clients have included Harrods, Harvey Nichols and Selfridges, as well as Christian Lacroix and their parent company LVMH.

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Retail is detail! If I had had the benefit of reading this book before I opened my first shop in The Royal Exchange, it would have been plain sailing.

Simon Crowther, Senior Executive in the retail, clothing and manufacturing industry