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The Tesla Way

Disruptive Production and Manufacturing Strategies and Models

Learn how Tesla disrupts the automotive industry with its ground-breaking organisational model and its innovative marketing, production, sales and technology strategies
EAN: 9780749497033
Edition: 1
Published:
Paperback
Format: 234x156
288 pages

About the book

Tesla disrupts the automotive industry by creating many innovative pieces that fit together. Its marketing, production, sales and technology strategies are all notably different from its competitors. The Tesla Way is an elongated case study looking at Tesla's business model and how this can be applied to existing manufacturing and production strategies in other companies. The author also includes case studies from Michelin, Mass and other consumer goods manufacturing companies.

The Tesla Way will look at the origins of Tesla, its journey to success, new business models and what will come next. The author includes a mixture of the theory behind the Tesla business model and its applications, examining the combination between the manufacturing world and the digital world. He draws from his expertise gathered from industry as well as working for Tesla. He has also interviewed a cross-section of Tesla's current employees in both the USA and France. At the end of each chapter an interview with a CEO or top manager of an industrial firm is featured: the reader can read, among others, the stories of Luxor Lighting, ThyssenKrupp, Bosch or Kimberley Clarke. There are also insightful questions for managers. Online supporting resources include sample templates for analysing efficiency of processes on the factory floor.

About the authors

Michael Valentin

Michael Valentin worked as a manufacturing manager at Michelin and then PSA and TESLA. He later worked at McKinsey, before co-founding his own firm, OPEO. His company's goal is to help companies face the challenges of the 4th industrial era by transitioning to the industry of the future, through operational excellence.

More about Michael Valentin