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Innovation and Best Practice
for Business Success

Established 1967



Valuable Content Marketing

Valuable Content Marketing

How to Make Quality Content Your Key to Success

Sonja Jefferson, Sharon Tanton

£19.99

Market a business by creating and sharing valuable content which gets the message across in the right way to attract more clients and customers.

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About the book

From websites, white papers and blogs to tweets, newsletters and video, content is king in the digital world, now more than ever before. Get it right and you have a huge opportunity to connect with clients and customers in ways they appreciate and trust - they'll be knocking at your door wanting to do business with you. Valuable Content Marketing shows you how to create and share the type of information that clients, customers and search engines really want - on your website, using social media and through more traditional methods. Whether you're starting a business or aiming to grow, this book shows you how to get better results from your marketing efforts.

Marketing with valuable content really works - this book shows you how to grow your business by raising awareness of your brand, turning prospects into buyers and buyers into long-term fans.

This fully revised second edition of Valuable Content Marketing is a clear, practical guide that helps you make sense of marketing in the digital world and learn to enjoy the journey. It includes new ideas and examples, step-by-step action lists, quick tips and goal-driven chapter summaries to make understanding the key concepts easier than ever. Perfect for small-business owners and sales, marketing and branding professionals as well as practitioners in publicity or corporate communications, it provides inspiration from companies of all sizes that have got valuable content marketing right, from small companies like software development from Desynit to household names like HSBC.


Table Of Contents

    • Chapter - 00: Introduction;
  • Section - ONE: Why valuable content?;
    • Chapter - 01: Buying has changed. Has your marketing caught up?;
    • Chapter - 02: What is valuable content and why does it win you business?;
    • Chapter - 03: Guiding principles for your valuable content ;
  • Section - TWO: What valuable content?;
    • Chapter - 04: Blogging;
    • Chapter - 05: Social media;
    • Chapter - 06: Email newsletters;
    • Chapter - 07: Search engine optimization;
    • Chapter - 08: Deeper written content, e-books, white papers, SlideShares and published books;
    • Chapter - 09: Video, audio, infographics and more;
    • Chapter - 10: Widen your reach: PR, guest blogging, events and paid Advertising;
  • Section - THREE: How to supercharge your business with valuable content;
    • Chapter - 11: Pulling together a valuable content strategy;
    • Chapter - 12: Making your website valuable;
    • Chapter - 13: How to write valuable content;
    • Chapter - 14: How to sell with valuable content:
    • Chapter - 15: Winning the challenge of constant content generation;
    • Chapter - 16: Troubleshooting Q&A: answers to the big content questions;
    • Chapter - 17: Conclusion and your new manifesto for marketing people love



Reviews

Valuable Content Marketing goes beyond words and lofty vision. It tells you what to do. In a landscape growing increasingly crowded by noise, this gets you to a higher ground.
Chris Brogan, CEO of Owner Media Group

I have encountered no better book on this subject. It's comprehensive, practical, inspirational and accessible. I highly recommend it to anyone with any interest at all in this subject, but especially to those who are actively practising content marketing, and for those who are thinking about putting content marketing into their organisation.
Tim Tucker, Content Marketing Consultant and Trainer

What I love about this book is that it doesn't try to dress up content marketing as if it were akin to landing a probe on a comet and sending back data. Instead, it's a clear, honest and practical book that shows how powerful - and how simple - content marketing can be. It also puts content marketing in its proper context: as a means to revenue....If you care about marketing and want to do it properly, you're in the right place and in the best hands.
Doug Kessler, Creative Director, Co-Founder, Velocity Partners Ltd.

Valuable Content Marketing is a breath of fresh air in a world full of self-proclaimed gurus and experts. No snakeoil here, just clear explanations of the how and the what and the why of engaging with prospects and clients. It is the first common sense, practical book that helps people apply digital to their businesses in an honest and straightforward manner.
Robert Craven, MD and founder of the Director's Centre and author of Grow Your Digital Agency

This book presents both the big picture and the nitty-gritty of content marketing for small businesses.... If you're unsure where to start with marketing your business online or your current content doesn't generate enough interest in your business, then start with this book. You won't be disappointed.
Henneke Duistermaat, founder of Enchanting Marketing

It's structured logically and clearly, and as you'd hope from a book with such a title, it contains both practical ideas and instructions in creating content that adds value. Definitely a book you'll pick up more than once!
Jaya Chakrabati MBE, CEO of Nameless Media Group


Book Details

  • EAN: 9780749473273
  • Edition: 2
  • Published: 3rd July 2015
  • Paperback
  • Dimensions: 234x156
  • 328 pages

About the Author

Sonja Jefferson shows you what to write. A content marketing consultant and trainer with a background in professional sales, she founded Valuable Content, which helps business owners get their message across in the right way. She reaches the heart of the message, producing and sharing the right type of information to help a business grow.

Sharon Tanton shows you how to write. Creative Director at Valuable Content, she is a copywriter with a background in crafting stories. Working in radio, television, magazine features and internal communications, she helps companies convey their message in a way that audiences appreciate.


Sonja Jefferson


Sharon Tanton


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