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Valuable Content Marketing

How to Make Quality Content Your Key to Success

Market a business by creating and sharing valuable content which gets the message across in the right way to attract more clients and customers.
EAN: 9780749473273
Edition: 2
Format: 234x157
328 pages

About the book

WINNER: Small Business Book Awards 2016 - Community Choice - Social Media Category
WINNER: Small Business Book Awards 2014 - Community Choice - Marketing Category (1st edition)

From websites, white papers and blogs to tweets, newsletters and video, content is king in the digital world, now more than ever before. Get it right and you have a huge opportunity to connect with clients and customers in ways they appreciate and trust - they'll be knocking at your door wanting to do business with you. Valuable Content Marketing shows you how to create and share the type of information that clients, customers and search engines really want - on your website, using social media and through more traditional methods. Whether you're starting a business or aiming to grow, this book shows you how to get better results from your marketing efforts.

Marketing with valuable content really works - this book shows you how to grow your business by raising awareness of your brand, turning prospects into buyers and buyers into long-term fans.

This fully revised second edition of Valuable Content Marketing is a clear, practical guide that helps you make sense of marketing in the digital world and learn to enjoy the journey. It includes new ideas and examples, step-by-step action lists, quick tips and goal-driven chapter summaries to make understanding the key concepts easier than ever. Perfect for small-business owners and sales, marketing and branding professionals as well as practitioners in publicity or corporate communications, it provides inspiration from companies of all sizes that have got valuable content marketing right, from small companies like software development from Desynit to household names like HSBC.

About the authors

Sonja Jefferson

Sonja Jefferson is a content consultant with a background in professional sales.Through her company Valuable Content Ltd she has helps business owners to get their message across in the right way, managing web projects and helping them write and publish high quality business books. Her interest is in getting to the heart of the message, producing and sharing the right type of information to help a business grow.

More about Sonja Jefferson

Sharon Tanton

Sharon Tanton is a copywriter with a background in telling stories. Working in radio, television, magazine features, and internal communications, she helps companies to convey their message in a way that audiences appreciate. She is interested in the mechanics of writing, how you write it, and has English teaching and Creative Writing qualifications.

More about Sharon Tanton

Valuable Content Marketing goes beyond words and lofty vision. It tells you what to do. In a landscape growing increasingly crowded by noise, this gets you to a higher ground.

Chris Brogan, CEO of Owner Media Group