Andy Maslen's Pro Copywriting Tips: The 3am Question

Andy Maslen, author of Persuasive Copywriting, spells out why you should care about what keeps your readers up at night. Persuasive Copywriting takes you deep inside customers' brains. You'll learn the relationship between selling and storytelling. And the market-tested techniques that get people to engage with, and be persuaded by, your copy. Use it to modify people's behaviour by tapping into their deepest psychological drives.