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Gamified Surveys vs. Research Games - When Should You Use Each Method?

In this video, Betty Adamou, author of Games and Gamification in Market Research, identifies the key differences between gamified surveys and research games, so you can guarantee you are choosing the right method for your market research.

Drilling down into the key aspects of each research method and the benefits that come from them, ensure you are choosing the right game-based method for what you want to achieve and that best suits the data and consumer insights you want to obtain, with expert advice from ‘one of the seven women shaping the future of market research’, as named by Quirk’s Marketing Research Review.

Games and Gamification in Market Research will enable your organization to increase consumer engagement and insight by using market research methods that are built for business success.