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How Do You Become a Purposeful Brand?

How Do You Become a Purposeful Brand?

Shaun Smith, co-author of On Purpose: Delivering a Branded Customer Experience People Love, outlines the 3 Critical Steps required to becoming a Purposeful Brand.

On Purpose is a practical guide to executing business purpose successfully by delivering a branded customer experience people love. It presents a framework for success based on being clear about your brand purpose and promise so you can achieve exceptional results through exceptional experiences.