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How Gamification Influences the Future of Consumer Insight

In this video, Betty Adamou, author of Games and Gamification in Market Research, provides expert insight into the future of market research and the role that new technologies and methods will have in obtaining consumer insights.  

Explore the changes that virtual and augmented reality, artificial intelligence and motion-capture technology will have on the way we communicate with participants and discover what the future has in store for collecting opinion data and how you can take advantage of it.