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How Gamification is Shaping the Future of Consumer Insight

In this video, Betty Adamou, author of Games and Gamification in Market Research, provides expert insight into the future of market research and the role that new technologies and methods will have in obtaining consumer insights.  

Exploring the changes that virtual and augmented reality, artificial intelligence and motion-capture technology will have on the way we communicate with participants, to their impact on how political polling is constructed, discover what the future has in store for collecting opinion data and how you can take advantage of it.

Games and Gamification in Market Research will enable your organization to increase consumer engagement and insight by using market research methods that are built for business success.