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How the B2B Marketing Landscape is Changing

In this video, Heidi Taylor, author of B2B Marketing Strategy, explores the first of three key B2B marketing fallacies – that B2B Marketing has changed beyond recognition. Here she argues that just because what marketers do has moved with the times and technology, doesn’t mean that the core principles of B2B marketing shouldn’t remain the same.

B2B Marketing Strategy (9780749481063)
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B2B Marketing Strategy

Heidi Taylor
From £19.99