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How to Integrate Experiential Marketing into Your Campaigns

Placing live brand experiences at the heart of your marketing communications

Shirra Smilansky, author of Experiential Marketing, reveals why experiential marketing is a methodology (NOT a channel), and how by placing a live brand experience at the core of your integrated marketing communications mix, you can ensure all your other channels work more effectively.

Watch this video to understand how to adopt a strategic, integrated approach to experiential marketing and generate more brand storytelling opportunities.