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The Importance of CRM

Customer Relation Marketing (CRM) focuses on client relationships, customer loyalty and brand values. In this video, Patrick Maes, author of Disruptive Selling, discusses the importance of CRM in marketing automation.

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Disruptive Selling helps companies transform themselves to the new age of selling by matching supply to demand in an innovative way. Featuring case studies and examples from disruptive organizations such as AirBnB, Zalando and, this book will empower readers to look critically at their organizations and commercial interaction models, and begin their own disruptive selling journeys.