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Should Strategic Decision Making be Discovery-Led?

20th February 2018 | Ben Shenoy

Ben Shenoy, co-author of Strategic Decision Making, describes the three types of forces affecting businesses today:

  • Emerging technologies 
  • People and planet
  • Open vs Closed mentality

These forces are causing organizations to be confused about how they should best make their strategic decisions. In this video, Shenoy gives examples from different sectors (automotive, financial and construction) to demonstrate how confusing the changes are in today's ever-changing business world, and details how decision making needs to be based on how much you know, how much you don't know and how much you think you know.  

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About the Book

Packed with real-world examples backed up by academic research, Strategic Decision Making allows today's leaders (and the leaders of tomorrow) to make successful and defensible business choices. Structured around the core concepts of framing, experimenting and scaling, this book will ensure that efforts are focused where the need is greatest, ensuring that interventions are tested, evaluated and revised, and successful initiatives are effectively rolled out across the business. 

Get 20% off your purchase of Strategic Decision Making with discount code SDM20

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