The Importance of a Good Value Proposition
In this video, Cindy Barnes and Helen Blake, authors of Selling Your Value Proposition, discuss why a value proposition is so important in today's shifting and complex markets.
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About the Book
Featuring case studies and interviews with renowned business leaders and influencers, Selling Your Value Proposition demonstrates how value propositions adeptly position a business across a range of industries.
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Cindy Barnes founded Futurecurve after many years with Capgemini where she led service development, sales, marketing, co-created new business units and was a client-side consultant. She is clinically qualified in Transactional Analysis. Helen Blake has held senior positions for leading organisations including Accenture, Capgemini and KPMG. Helen is trained in Transactional Analysis and is a member of the International Transactional Analysis Association.