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The Important of a Good Value Proposition

31st August 2017 | Cindy Barnes, Helen Blake, Tamara Howard

In this video, Cindy Barnes and Helen Blake, authors of Selling Your Value Proposition, discuss why a value proposition is so important in today's shifting and complex markets.

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About the Book

Featuring case studies and interviews with renowned business leaders and influencers, Selling Your Value Proposition demonstrates how value propositions adeptly position a business across a range of industries.

Save 20% with discount code VMKSVP20

Cindy Barnes founded Futurecurve after many years with Capgemini where she led service development, sales, marketing, co-created new business units and was a client-side consultant. She is clinically qualified in Transactional Analysis. Helen Blake has held senior positions for leading organisations including Accenture, Capgemini and KPMG. Helen is trained in Transactional Analysis and is a member of the International Transactional Analysis Association.

From £24.99

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Marketing & Public Relations

Keep up to date with innovation and best practice in marketing, branding, advertising and sales. We publish books and online supporting resources exploring the most current marketing trends, from gamification and artificial intelligence to experiential marketing, written by leading experts in the industry. Free shipping is available on all orders to the UK and US.

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