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PR & Communications, Digital Marketing, Marketing Strategy & Planning  AI is changing PR, but the smartest leaders will use it to strengthen human creativity, judgement and talent, not replace the communicators who make strategic work possible.
B2B Marketing, Digital Marketing  Sometimes quality is the idea itself, rather than the way it’s presented. Other times, the idea matters less than how it’s presented. In this excerpt, Devin Bramhall, author of 'B2B Content Marketing Strategy' talks about quality meaning different things to different people and how to know if you have successful quality control.
PR & Communications, Sustainability  Earth Day isn’t just a national holiday to put sustainability at the forefront. This article by Mike Hower, author or 'Sustainability Storytelling’, explores Earth Day and sustainability storytelling as a reminder to communication leaders and sustainability advocates to ensure business practices keep the original messaging, the why, alive year-round.
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Cynthia Lerick, Ira Rosen  £ 39.99
Julie Atherton  £ 34.99
Julie Atherton  $ 45.99