A concise guide to a burgeoning and incredibly influential area of branding - audio branding. Audio branding covers everything from app sounds, right down to the noise a particular brand of car makes when…
Published: March 2017, Paperback
Describes insights from the growing field of neuroaesthetics, and shows how they can be applied to the most popular types of content that businesses create, and how they can be used to improve customer…
Published: February 2017, Paperback
The Fluid Consumer takes an in-depth look at the consumer and retail industry's profound shifts in the digital age, and their implications for business models and branding. It provides clear instructions…
Published: November 2016, Hardback
A game-changing account of how to retain an element of surprise in branding strategy to skilfully manage consumer perceptions from the bestselling author of '4-D Branding' and 'Managing Brand Me'.
Published: September 2016, Paperback