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Learn how to leverage employee advocacy as a new channel to market and develop trusted brand messages with this expert blueprint.
Published: March 2018, PaperbackEAN: 9780749482107
Learn the secret formula to the single most influential tool for increasing website visits and stickiness: video marketing, and how to incorporate it within a wider marketing strategy.
Published: March 2018, PaperbackEAN: 9780749481599
Explore how digital branding can be harnessed and measured, look at the true ROI of your efforts and understand how they impact a brand.
Published: December 2017, PaperbackEAN: 9780749481698
Integrate immersive brand experiences into your marketing strategies and amplify engagement using the cutting-edge techniques put forward in this expert guide.
Published: December 2017, PaperbackEAN: 9780749480967
Draw on a holistic overview of the value of design management, and enable yourself to employ it effectively across a range of creative industries.
Published: November 2017, PaperbackEAN: 9780749478414
Take a close-up look at the history of the travel industry and some of its most famous brands and learn from its experience of digital transformation.
Published: October 2017, PaperbackEAN: 9780749473501
Build a successful brand and create value through achieving the active involvement of your organisation's people.
Published: October 2017, PaperbackEAN: 9780749478902
Benefit from a unique examination of the over-simplification of marketing, and learn how to take a more multi-dimensional approach to branding.
Published: September 2017, PaperbackEAN: 9780749481124
Create an audio language to support your brand identity with a step-by-step guide backed by real life insights and cutting-edge research.
Published: March 2017, PaperbackEAN: 9780749478575
Gain insight from the growing field of neuroaesthetics, demonstrating how they can be applied to the most popular types of content, and used to improve customer engagement and profit.
Published: February 2017, PaperbackEAN: 9780749478889