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Innovation and Best Practice
for Business Success

Established 1967



Branding

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Showing 1 - 10 of 42 results

Showing 1 - 10 of 42 results

Audio Branding

Audio Branding

Laurence Minsky, Colleen Fahey

£19.99

Audio branding covers everything from app sounds, right down to the noise a particular brand of car makes when unlocked or turned on. This text will give practical guidance to the creating an audio language…


Published: March 2017, Paperback
EAN: 9780749478575

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Neuro Design

Neuro Design

Darren Bridger

£19.99

Describes insights from the growing field of neuroaesthetics, and shows how they can be applied to the most popular types of content that businesses create, and how they can be used to improve customer…


Published: February 2017, Paperback
EAN: 9780749478889

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Brand Protection in the Online World

Brand Protection in the Online World

David N. Barnett

£29.99

Exploring the full spectrum of Internet infringement, monitoring and enforcement, this book gives readers an overview of the threats most commonly faced by brands today.


Published: December 2016, Paperback
EAN: 9780749478698

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The Fluid Consumer

The Fluid Consumer

Teo Correia

£26.99

The Fluid Consumer takes an in-depth look at the consumer and retail industry's profound shifts in the digital age, and their implications for business models and branding. It provides clear instructions…


Published: November 2016, Hardback
EAN: 9780749478377

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Customer Experience Branding

Customer Experience Branding

Thomas Gad

£14.99

A game-changing account of how to retain an element of surprise in branding strategy to skilfully manage consumer perceptions from the bestselling author of '4-D Branding' and 'Managing Brand Me'.


Published: September 2016, Paperback
EAN: 9780749477509

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The TV Brand Builders

The TV Brand Builders

Andy Bryant, Charlie Mawer

£19.99

From advertising to audience retention, this book provides incisive yet practical guidance on the creation and maintenance of brands in television broadcasting.


Published: April 2016, Paperback
EAN: 9780749476687

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How Cool Brands Stay Hot

How Cool Brands Stay Hot

Joeri Van Den Bergh, Mattias Behrer

£19.99

Market to Generations Y and Z more effectively by learning how to remain a relevant, appealing brand in the eyes of the most sceptical generations.


Published: April 2016, Paperback
EAN: 9780749477172

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Brands with a Conscience

Brands with a Conscience

Nicholas Ind, Sandra Horlings

£19.99

Permeated with international case studies, Brands with a Conscience illustrates how to create and sustain a culture that meets the needs of internal and external stakeholders.


Published: March 2016, Paperback
EAN: 9780749475444

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Corporate Brand Personality

Corporate Brand Personality

Lesley Everett

£19.99

Addresses the increasing need for organizations to re-focus and re-align their corporate culture in order to compete in a business world that today demands trust, respect and strong values.


Published: February 2016, Paperback
EAN: 9780749471378

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On Purpose

On Purpose

Shaun Smith, Andy Milligan

£19.99

Define your business purpose and deliver multi-channel customer experiences to go beyond expectations and drive profitable growth.


Published: November 2015, Paperback
EAN: 9780749471910

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Showing 1 - 10 of 42 results


Showing 1 - 10 of 42 results