Build a successful brand and create value through the commitment of employees and external stakeholders. A mixture of theory and practice on achieving the active involvement of your organization's people.
Published: October 2017, Paperback
Benefit from a unique examination of the over-simplification of marketing, and how marketers run the risk of blurring the line between simplifying and simplistic to the detriment of their brand.
Published: September 2017, Paperback
Encompassing everything from app sounds to the noise a particular brand of car makes when unlocked or turned on, learn how to create an audio language to support your brand identity and personality.
Published: March 2017, Paperback
Examine the profound shifts in digital for the consumer and retail industry, and their implications for business models and branding. Benefit from clear guidance on new operating models and adopting disruptive…
Published: November 2016, Hardback
Retain an element of surprise in branding strategy and skilfully manage consumer perceptions, with this game-changing account from the bestselling author of "4-D Branding" and "Managing Brand Me".
Published: September 2016, Paperback
Effectively create and maintain a brand in television broadcasting with this incisive yet practical guide to the marketing strategies behind them, including advertising to audience retention.
Published: April 2016, Paperback