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Branding

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Showing 1 - 10 of 55 results

Showing 1 - 10 of 55 results

Retail Disruptors

Retail Disruptors

Jan-Benedict Steenkamp, Laurens Sloot

From £16.66

Understand the strategies and business models used by hard discounters such as Aldi and Lidl, and learn techniques to remain competitive as they continue to disrupt the retail sphere.


Published: October 2018, Paperback
EAN: 9780749483470

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The Post-Truth Business

The Post-Truth Business

Sean Pillot de Chenecey

From £12.49

Rebuild brand authenticity and regain consumer trust by following examples of inspiring people, brands and campaigns which demonstrate a positive way forward.


Published: October 2018, Paperback
EAN: 9780749482817

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The Gen Z Frequency

The Gen Z Frequency

Gregg L. Witt, Derek E. Baird

From £16.66

Connect your marketing with youth culture and resonate with Generation Z using this expert guide, packed with proven strategies and usable frameworks for effective youth marketing.


Published: September 2018, Paperback
EAN: 9780749482480

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Building Brand Experiences

Building Brand Experiences

Darren Coleman

From £16.66

Understand how to retain brand relevance by building effective and memorable brand experiences, through this robust and practical management tool.


Published: July 2018, Paperback
EAN: 9780749481568

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The Management of Luxury

The Management of Luxury

Benjamin Berghaus, Günter Müller-Stewens, Sven Reinecke

From £24.99

Examine luxury branding on a global scale, with more than fifty cutting edge contributions from the foremost thought leaders in luxury management and marketing.


Published: June 2018, Paperback
EAN: 9780749481827

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Participation Marketing

Participation Marketing

Michael Brito

From £16.66

Learn how to leverage employee advocacy as a new channel to market and develop trusted brand messages with this expert blueprint.


Published: March 2018, Paperback
EAN: 9780749482107

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Digital Branding

Digital Branding

Daniel Rowles

From £16.66

Explore how digital branding can be harnessed and measured, look at the true ROI of your efforts and understand how they impact a brand.


Published: December 2017, Paperback
EAN: 9780749481698

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Experiential Marketing

Experiential Marketing

Shirra Smilansky

From £16.66

Integrate immersive brand experiences into your marketing strategies and amplify engagement using the cutting-edge techniques put forward in this expert guide.


Published: December 2017, Paperback
EAN: 9780749480967

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Design Management

Design Management

David Hands

From £24.99

Draw on a holistic overview of the value of design management, and enable yourself to employ it effectively across a range of creative industries.


Published: November 2017, Paperback
EAN: 9780749478414

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The Escape Industry

The Escape Industry

Mark Tungate

From £16.66

Take a close-up look at the history of the travel industry and some of its most famous brands and learn from its experience of digital transformation.


Published: October 2017, Paperback
EAN: 9780749473501

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Showing 1 - 10 of 55 results


Showing 1 - 10 of 55 results