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Branding

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Showing 1 - 10 of 49 results

Showing 1 - 10 of 49 results

Experiential Marketing

Experiential Marketing

Shirra Smilansky

£19.99

Delivers a unique, practical guide on how to integrate experiential marketing into marketing strategies; these cutting edge techniques amplify brand engagement and live content marketing through immersive…


Published: December 2017, Paperback
EAN: 9780749480967

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Digital Branding

Digital Branding

Daniel Rowles

£19.99

Provides a step-by-step framework to build, optimize and measure online branding, including cutting edge updates on mobile marketing, augmented/virtual reality and new practical tools to implement them.


Published: December 2017, Paperback
EAN: 9780749481698

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Design Management

Design Management

David Hands

£34.99

Offers a holistic overview of the value of design management, enabling the reader to examine the origins and development of its theory and practice, and explore the application of design to organisational…


Published: November 2017, Paperback
EAN: 9780749478414

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The Escape Industry

The Escape Industry

Mark Tungate

£19.99

Take a close-up look at the history of the travel industry and some of its most famous brands and learn from its experience of digital transformation.


Published: October 2017, Paperback
EAN: 9780749473501

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Branding Inside Out

Branding Inside Out

Nicholas Ind

£19.99

Build a successful brand and create value through the commitment of employees and external stakeholders. A mixture of theory and practice on achieving the active involvement of your organization's people.


Published: October 2017, Paperback
EAN: 9780749478902

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The Marketing Complex

The Marketing Complex

Giles Lury

£19.99

Benefit from a unique examination of the over-simplification of marketing, and how marketers run the risk of blurring the line between simplifying and simplistic to the detriment of their brand.


Published: September 2017, Paperback
EAN: 9780749481124

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Audio Branding

Audio Branding

Laurence Minsky, Colleen Fahey

£19.99

Encompassing everything from app sounds to the noise a particular brand of car makes when unlocked, learn how to create an audio language to support your brand's identity.


Published: March 2017, Paperback
EAN: 9780749478575

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Neuro Design

Neuro Design

Darren Bridger

£19.99

Gain insight from the growing field of neuroaesthetics, demonstrating how they can be applied to the most popular types of content, and used to improve customer engagement and profit.


Published: February 2017, Paperback
EAN: 9780749478889

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Brand Protection in the Online World

Brand Protection in the Online World

David N. Barnett

£29.99

Explore the full spectrum of Internet infringement, monitoring and enforcement, providing an overview of the threats most commonly faced online by brands and companies today.


Published: December 2016, Paperback
EAN: 9780749478698

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The Fluid Consumer

The Fluid Consumer

Teo Correia

£26.99

Examine the profound shifts in digital for the consumer and retail industry, and their implications for business models and branding. Benefit from clear guidance on new operating models and adopting disruptive…


Published: November 2016, Hardback
EAN: 9780749478377

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Showing 1 - 10 of 49 results


Showing 1 - 10 of 49 results