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Branding

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Showing 1 - 10 of 45 results

Showing 1 - 10 of 45 results

The Escape Industry

The Escape Industry

Mark Tungate

£19.99

Take a close-up look at the history of the travel industry and some of its most famous brands and learn from its experience of digital transformation.


Published: October 2017, Paperback
EAN: 9780749473501

Available to pre-order from 3rd July 2017
Branding Inside Out

Branding Inside Out

Nicholas Ind

£19.99

Build a successful brand and create value through the commitment of employees and external stakeholders. A mixture of theory and practice on achieving the active involvement of your organization's people.


Published: October 2017, Paperback
EAN: 9780749478902

Available to pre-order from 3rd July 2017

The Marketing Complex

The Marketing Complex

Giles Lury

£19.99

Benefit from a unique examination of the over-simplification of marketing, and how marketers run the risk of blurring the line between simplifying and simplistic to the detriment of their brand.


Published: September 2017, Paperback
EAN: 9780749481124

Available to pre-order from 3rd June 2017
Audio Branding

Audio Branding

Laurence Minsky, Colleen Fahey

£19.99

Encompassing everything from app sounds to the noise a particular brand of car makes when unlocked or turned on, learn how to create an audio language to support your brand identity and personality.


Published: March 2017, Paperback
EAN: 9780749478575

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Neuro Design

Neuro Design

Darren Bridger

£19.99

Gain insight from the growing field of neuroaesthetics, demonstrating how they can be applied to the most popular types of content, and used to improve customer engagement and profit.


Published: February 2017, Paperback
EAN: 9780749478889

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Brand Protection in the Online World

Brand Protection in the Online World

David N. Barnett

£29.99

Explore the full spectrum of Internet infringement, monitoring and enforcement, providing an overview of the threats most commonly faced online by brands and companies today.


Published: December 2016, Paperback
EAN: 9780749478698

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The Fluid Consumer

The Fluid Consumer

Teo Correia

£26.99

Examine the profound shifts in digital for the consumer and retail industry, and their implications for business models and branding. Benefit from clear guidance on new operating models and adopting disruptive…


Published: November 2016, Hardback
EAN: 9780749478377

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Customer Experience Branding

Customer Experience Branding

Thomas Gad

£14.99

Retain an element of surprise in branding strategy and skilfully manage consumer perceptions, with this game-changing account from the bestselling author of "4-D Branding" and "Managing Brand Me".


Published: September 2016, Paperback
EAN: 9780749477509

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The TV Brand Builders

The TV Brand Builders

Andy Bryant, Charlie Mawer

£19.99

Effectively create and maintain a brand in television broadcasting with this incisive yet practical guide to the marketing strategies behind them, including advertising to audience retention.


Published: April 2016, Paperback
EAN: 9780749476687

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How Cool Brands Stay Hot

How Cool Brands Stay Hot

Joeri Van Den Bergh, Mattias Behrer

£19.99

Market to Generations Y and Z more effectively by learning how to remain a relevant, appealing brand in the eyes of the most sceptical generations.


Published: April 2016, Paperback
EAN: 9780749477172

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Showing 1 - 10 of 45 results


Showing 1 - 10 of 45 results