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Marketing & Public Relations

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Showing 1 - 10 of 227 results

Showing 1 - 10 of 227 results

The Escape Industry

The Escape Industry

Mark Tungate

£19.99

Take a close-up look at the history of the travel industry and some of its most famous brands and learn from its experience of digital transformation.


Published: October 2017, Paperback
EAN: 9780749473501

Available to pre-order from 3rd July 2017
Branding Inside Out

Branding Inside Out

Nicholas Ind

£19.99

Build a successful brand and create value through the commitment of employees and external stakeholders. A mixture of theory and practice on achieving the active involvement of your organization's people.


Published: October 2017, Paperback
EAN: 9780749478902

Available to pre-order from 3rd July 2017

Native Advertising

Native Advertising

Dale Lovell

£19.99

Understand the exhilarating new, multi-billion dollar marketing channel that is native advertising with this comprehensive and highly practical guide, packed with case studies and real world examples.


Published: October 2017, Paperback
EAN: 9780749481162

Available to pre-order from 3rd July 2017
The Marketing Complex

The Marketing Complex

Giles Lury

£19.99

Benefit from a unique examination of the over-simplification of marketing, and how marketers run the risk of blurring the line between simplifying and simplistic to the detriment of their brand.


Published: September 2017, Paperback
EAN: 9780749481124

Available to pre-order from 3rd June 2017

Innovative B2B Marketing

Innovative B2B Marketing

Simon Hall

£19.99

Demystify modern aspects of B2B marketing with this clear, practical guide, including new marketing models, processes and thought leadership pieces.


Published: August 2017, Paperback
EAN: 9780749480806

Available to pre-order from 3rd May 2017
Malcolm McDonald on Key Account Management

Malcolm McDonald on Key Account Management

Malcolm McDonald, Beth Rogers

£19.99

Understand the essentials of Key Account Management through this clear, concise and no-nonsense guide. Based on over twenty years of research and knowledge, this book is reader-friendly and highly practical.


Published: August 2017, Paperback
EAN: 9780749480776

Available to pre-order from 3rd May 2017

The People Business

The People Business

Annabel Dunstan, Imogen Osborne

£29.99

Know what 'good' looks like in Internal Communications, enhance employee engagement and improve the way your business functions, through a series of detailed case studies from multiple companies of diverse…


Published: July 2017, Paperback
EAN: 9780749479718

Pre-order now


Content - The Atomic Particle of Marketing

Content - The Atomic Particle of Marketing

Rebecca Lieb

£19.99

Identify the real content marketing roadblocks facing your organization and how to address the disruption of new technology, media channels and consumer trends - with guidance from one of the field's most…


Published: June 2017, Paperback
EAN: 9780749479756

Pre-order now



Selling Your Value Proposition

Selling Your Value Proposition

Cindy Barnes, Helen Blake, Tamara Howard

£29.99

Develop a clearly defined value proposition for your company and establish a streamlined, customer-centric selling process, with this practical guide to selling that value proposition.


Published: May 2017, Paperback
EAN: 9780749479916

Pre-order now


Industry X.0

Industry X.0

Eric Schaeffer

£26.99

Harness the Industrial Internet of Things and realize value, by shifting focus away from products and towards services, value and outcomes. Author is Senior Managing Director at Accenture.


Published: May 2017, Hardback
EAN: 9780749481469

Pre-order now



Showing 1 - 10 of 227 results


Showing 1 - 10 of 227 results