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Marketing & Public Relations

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Showing 1 - 10 of 238 results

Showing 1 - 10 of 238 results

Sales and Marketing Channels

Sales and Marketing Channels

Julian Dent, Michael White

From £24.99

Utilize a complete economic framework for taking products and services to market with this updated and multi-sector approach to distribution strategy.


Published: April 2018, Paperback
EAN: 9780749482145

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Questionnaire Design

Questionnaire Design

Ian Brace

From £24.99

Learn how to construct and design questionnaires for more effective market research, including the rising challenges of mobile optimized surveys and reduced time spent responding.


Published: April 2018, Paperback
EAN: 9780749481971

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Digital Darwinism

Digital Darwinism

Tom Goodwin

From £12.49

Explore this provocative and exhilarating approach to digital transformation and learn the ambitious strategies for succeeding in a world of disruption and change.


Published: April 2018, Paperback
EAN: 9780749482282

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Disruptive Selling

Disruptive Selling

Patrick Maes

From £16.66

Transform your company by adopting disruptive selling strategies and empowering customers, through unique digital innovation relevant to both B2B and B2C companies.


Published: April 2018, Paperback
EAN: 9780749482343

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Marketing Analytics

Marketing Analytics

Mike Grigsby

From £24.99

Understand how to apply marketing analytics techniques fearlessly, to improve consumer insights and compete more effectively in the marketplace.


Published: April 2018, Paperback
EAN: 9780749482169

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User Research

User Research

Stephanie Marsh

From £24.99

Choose and use the right research method, analyze the resulting data, and make effective use of the findings, with this practical and straightforward guide to user research.


Published: March 2018, Paperback
EAN: 9780749481049

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Participation Marketing

Participation Marketing

Michael Brito

From £16.66

Learn how to leverage employee advocacy as a new channel to market and develop trusted brand messages with this expert blueprint.


Published: March 2018, Paperback
EAN: 9780749482107

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Video Marketing Strategy

Video Marketing Strategy

Jon Mowat

From £16.66

Learn the secret formula to the single most influential tool for increasing website visits and stickiness: video marketing, and how to incorporate it within a wider marketing strategy.


Published: March 2018, Paperback
EAN: 9780749481599

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Predictive Analytics for Marketers

Predictive Analytics for Marketers

Barry Leventhal

From £16.66

Understand how to apply predictive analytics to better manage a company and its resources more effectively, with this revolutionary book for marketing professionals.


Published: February 2018, Paperback
EAN: 9780749479930

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Confident Data Skills

Confident Data Skills

Kirill Eremenko

From £12.49

Understand the basics of data and learn to utilise its innovative potential, giving your career a valuable and cutting-edge boost.


Published: January 2018, Paperback
EAN: 9780749481544

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Showing 1 - 10 of 238 results


Showing 1 - 10 of 238 results