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Innovation and Best Practice
for Business Success

Established 1967



Marketing & Public Relations

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Showing 1 - 10 of 219 results

Showing 1 - 10 of 219 results

Audio Branding

Audio Branding

Laurence Minsky, Colleen Fahey

£19.99

A concise guide to a burgeoning and incredibly influential area of branding - audio branding. Audio branding covers everything from app sounds, right down to the noise a particular brand of car makes when…


Published: March 2017, Paperback
EAN: 9780749478575

Out of stock
A Practitioner's Guide to Account-Based Marketing

A Practitioner's Guide to Account-Based Marketing

Bev Burgess, Dave Munn

£29.99

Explores the development of account-based marketing (ABM) as a business practice, the pitfalls to avoid, and a step-by-step process for those wishing to set up an ABM programme and run it strategically.


Published: March 2017, Paperback
EAN: 9780749479893

Available to pre-order from 3rd December 2016

Neuro Design

Neuro Design

Darren Bridger

£19.99

Describes insights from the growing field of neuroaesthetics, and shows how they can be applied to the most popular types of content that businesses create, and how they can be used to improve customer…


Published: February 2017, Paperback
EAN: 9780749478889

Available to pre-order from 3rd November 2016
Mobile Marketing

Mobile Marketing

Daniel Rowles

£19.99

How to optimize a multi-screen generation of mobile technology; a structured, comprehensive guide to integrating the latest mobile technology developments into the heart of your digital marketing strategy.


Published: February 2017, Paperback
EAN: 9780749479794

Available to pre-order from 3rd November 2016

Essentials of Advertising

Essentials of Advertising

Robert Cluley

£34.99

A book designed to help students and practitioners of advertising navigate their way through the field, offering a carefully researched overview of its impact on society, culture, and business practices,…


Published: February 2017, Paperback
EAN: 9780749478391

Available to pre-order from 3rd November 2016
E-Commerce Website Optimization

E-Commerce Website Optimization

Dan Croxen-John, Johann van Tonder

£19.99

Convert online traffic to increased revenue by way of consumer behaviour insights, clear methodology, and reference to the available frameworks with this invaluable step-by-step guide to e-commerce website…


Published: January 2017, Paperback
EAN: 9780749475383

Available to pre-order from 3rd October 2016

Building Digital Culture

Building Digital Culture

Daniel Rowles, Thomas Brown

£19.99

Leading companies including BMW, Twitter, Deloitte and Bloomberg share their insider stories of how embracing digital culture has improved their business practices, leading to increased adaptivity and…


Published: January 2017, Paperback
EAN: 9780749479657

Available to pre-order from 3rd October 2016
Creativity and Data Marketing

Creativity and Data Marketing

Becky Wang

£19.99

Addresses the need to analyze data creatively to yield fresh and robust insights and then to leverage that insight creatively.


Published: January 2017, Paperback
EAN: 9780749477240

Available to pre-order from 3rd October 2016

In Your Creative Element

In Your Creative Element

Claire Bridges

£19.99

Based on the periodic table, the book will follow nine groupings of 62 creative elements and covers the principles, values and attitudes associated with creativity.


Published: December 2016, Paperback
EAN: 9780749477325

Pre-order now


Brand Protection in the Online World

Brand Protection in the Online World

David N. Barnett

£29.99

Exploring the full spectrum of Internet infringement, monitoring and enforcement, this book gives readers an overview of the threats most commonly faced by brands today.


Published: December 2016, Paperback
EAN: 9780749478698

Pre-order now



Showing 1 - 10 of 219 results


Showing 1 - 10 of 219 results