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Marketing & Public Relations

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Showing 1 - 10 of 247 results

Showing 1 - 10 of 247 results

Disruptive Selling

Disruptive Selling

Patrick Maes

£19.99

Transform your company by adopting disruptive selling strategies and empowering customers, through unique digital innovation relevant to both B2B and B2C companies.


Published: April 2018, Paperback
EAN: 9780749482343

Available to pre-order from 3rd January 2018
Sales and Marketing Channels

Sales and Marketing Channels

Julian Dent

£29.99

Utilise a complete economic framework for taking products and services to market with this updated and multi-sector approach to distribution strategy.


Published: April 2018, Paperback
EAN: 9780749482145

Available to pre-order from 3rd January 2018

Marketing Analytics

Marketing Analytics

Mike Grigsby

£29.99

Learn about marketing science techniques and how to apply them without fear to compete more effectively in the marketplace.


Published: April 2018, Paperback
EAN: 9780749482169

Available to pre-order from 3rd January 2018
Questionnaire Design

Questionnaire Design

Ian Brace

£29.99

Learn how to construct and design questionnaires for more effective market research, including the rising challenges of mobile optimized surveys and reduced time spent responding.


Published: April 2018, Paperback
EAN: 9780749481971

Available to pre-order from 3rd January 2018

Digital Darwinism

Digital Darwinism

Tom Goodwin

£14.99

Explore this provocative and exhilarating approach to digital transformation and learn the ambitious strategies for succeeding in a world of disruption and change.


Published: April 2018, Paperback
EAN: 9780749482282

Available to pre-order from 3rd January 2018
Participation Marketing

Participation Marketing

Michael Brito

£19.99

Learn how to leverage employee advocacy as a new channel to market and develop trusted brand messages with this expert blueprint.


Published: March 2018, Paperback
EAN: 9780749482107

Available to pre-order from 3rd December 2017

Video Marketing Strategy

Video Marketing Strategy

Jon Mowat

£19.99

Learn the secret formula to the single most influential tool for increasing website visits and stickiness: video marketing, and how to incorporate it within a wider marketing strategy.


Published: March 2018, Paperback
EAN: 9780749481599

Available to pre-order from 3rd December 2017
User Research

User Research

Stephanie Marsh

£29.99

Choose and use the right research method, analyse the resulting data, and make practical use of the findings, with this practical and straightforward guide to user research.


Published: March 2018, Paperback
EAN: 9780749481049

Available to pre-order from 3rd December 2017

The Business Models Handbook

The Business Models Handbook

Paul Hague

£19.99

Benefit from a reliable collection of the most valuable business models, including detailed coverage of each model, expertly explained theory, as well as case studies and supporting templates.


Published: March 2018, Paperback
EAN: 9780749481872

Available to pre-order from 3rd December 2017
Predictive Analytics for Marketers

Predictive Analytics for Marketers

Barry Leventhal

£19.99

Understand how to apply predictive analytics to better manage a company and its resources more effectively, with this revolutionary book for marketing professionals.


Published: February 2018, Paperback
EAN: 9780749479930

Available to pre-order from 3rd November 2017

Showing 1 - 10 of 247 results


Showing 1 - 10 of 247 results