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Marketing & Public Relations

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Showing 1 - 10 of 243 results

Showing 1 - 10 of 243 results

Implementing Key Account Management

Implementing Key Account Management

Javier Marcos, Mark Davies, Rodrigo Guesalaga, Sue Holt

From £24.99

Equip yourself with the tools, frameworks and approaches needed to successfully deploy key account management programmes.


Published: August 2018, Paperback
EAN: 9780749482756

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100 Practical Ways to Improve Customer Experience

100 Practical Ways to Improve Customer Experience

Martin Newman, Malcolm McDonald

From £16.66

Transform your business by improving customer experience across the entire end-to-end value chain with this practical guide, including 100 tips and case studies from brands like Amazon, AirBnB and Uber.


Published: August 2018, Paperback
EAN: 9780749482671

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Building Brand Experiences

Building Brand Experiences

Darren Coleman

From £16.66

Understand how to retain brand relevance by building effective and memorable brand experiences, through this robust and practical management tool.


Published: July 2018, Paperback
EAN: 9780749481568

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The Definitive Guide to Strategic Content Marketing

The Definitive Guide to Strategic Content Marketing

Lazar Dzamic, Justin Kirby

From £16.66

Gain insight into a wealth of varying perspectives on content marketing and glean a unique understanding of the different types of best practice.


Published: July 2018, Paperback
EAN: 9780749482220

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B2B Customer Experience

B2B Customer Experience

Paul Hague, Nicholas Hague

From £16.66

Understand all areas of creating an exceptional customer experience that is bespoke to the B2B realm, with this practical and essential guide to the process.


Published: June 2018, Paperback
EAN: 9780749481858

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The Management of Luxury

The Management of Luxury

Benjamin Berghaus, Günter Müller-Stewens, Sven Reinecke

From £24.99

Examine luxury branding on a global scale, with more than fifty cutting edge contributions from the foremost thought leaders in luxury management and marketing.


Published: June 2018, Paperback
EAN: 9780749481827

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Get Social

Get Social

Michelle Carvill

From £12.49

Understand why social media is an important discipline for leaders to engage with and master, and learn how to do it well.


Published: May 2018, Paperback
EAN: 9780749482558

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Sales and Marketing Channels

Sales and Marketing Channels

Julian Dent, Michael White

From £24.99

Utilize a complete economic framework for taking products and services to market with this updated and multi-sector approach to distribution strategy.


Published: April 2018, Paperback
EAN: 9780749482145

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Questionnaire Design

Questionnaire Design

Ian Brace

From £24.99

Learn how to construct and design questionnaires for more effective market research, including the rising challenges of mobile optimized surveys and reduced time spent responding.


Published: April 2018, Paperback
EAN: 9780749481971

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Digital Darwinism

Digital Darwinism

Tom Goodwin

From £12.49

Adopt strategies for succeeding in a world of disruption before it's too late by reading this exhilarating and at times provocative account of digital transformation.


Published: April 2018, Paperback
EAN: 9780749482282

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Showing 1 - 10 of 243 results


Showing 1 - 10 of 243 results