We use cookies to improve your experience. By using our site you are accepting our cookie policy. 
Read our privacy policy to learn more.



Marketing & Communications

filterProducts

Showing 1 - 10 of 227 results

Showing 1 - 10 of 227 results

Advanced Marketing Management

Advanced Marketing Management

Nikolaos Dimitriadis, Neda Jovanovic Dimitriadis, Jillian Ney

From £29.16

Prepare yourself for the new world of marketing with this richly in-depth textbook on marketing management.


Published: November 2018, Paperback
EAN: 9780749480370

Learn more


Event Sponsorship and Fundraising

Event Sponsorship and Fundraising

Tom Lunt, Eva Nicotra

From £29.16

Receive a thorough introduction to the subject of event management and sponsorship with this upper level textbook, encompassing all the critical aspects in one resource.


Published: November 2018, Paperback
EAN: 9780749480929

Learn more



Games and Gamification in Market Research

Games and Gamification in Market Research

Betty Adamou

From £24.99

Create intrinsic engagement in the research sphere through gamification; exploit existing and emerging technologies, and glean better-quality, untapped data that cannot be obtained through traditional…


Published: November 2018, Paperback
EAN: 9780749483357

Learn more


Event Planning and Management

Event Planning and Management

Ruth Dowson, David Bassett

From £29.16

Plan successful events with this practical toolkit of essential theory and practice, including risk assessment, legal applications, promotion and budgeting, plus updates on experiential and managing events…


Published: November 2018, Paperback
EAN: 9780749483319

Learn more



Malcolm McDonald on Value Propositions

Malcolm McDonald on Value Propositions

Malcolm McDonald, Grant Oliver

From £16.66

Develop value propositions and understand why having them will increase a company's profit with this concise, highly-practical guide.


Published: October 2018, Paperback
EAN: 9780749481766

Learn more


Effective Sales Enablement

Effective Sales Enablement

Pam Didner

From £16.66

Learn how market-leading companies such as Google, Cisco and Salesforce, have revolutionized their sales and marketing functions through sales enablement, and harness their experience to accelerate your…


Published: October 2018, Paperback
EAN: 9780749483647

Learn more



Virtual Reality Marketing

Virtual Reality Marketing

Henry Stuart

From £16.66

Gain insight into the current virtual reality landscape and exploit opportunities to forge emotional connections with consumers, in a market set to be worth $40 billion globally by 2021.


Published: October 2018, Paperback
EAN: 9780749482862

Learn more


Smarketing

Smarketing

Tim Hughes, Adam Gray, Hugo Whicher

From £16.66

Understand the concept of 'Smarketing' - the merging of sales and marketing departments to break down organizational silos - to achieve stronger, more streamlined business growth.


Published: October 2018, Paperback
EAN: 9780749483586

Learn more



Retail Disruptors

Retail Disruptors

Jan-Benedict Steenkamp, Laurens Sloot

From £16.66

Understand the strategies and business models used by hard discounters such as Aldi and Lidl, and learn techniques to remain competitive as they continue to disrupt the retail sphere.


Published: October 2018, Paperback
EAN: 9780749483470

Learn more


The Post-Truth Business

The Post-Truth Business

Sean Pillot de Chenecey

From £12.49

Rebuild brand authenticity and regain consumer trust by following examples of inspiring people, brands and campaigns which demonstrate a positive way forward.


Published: October 2018, Paperback
EAN: 9780749482817

Learn more



Showing 1 - 10 of 227 results


Showing 1 - 10 of 227 results