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Marketing & Communications

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Showing 1 - 10 of 220 results

Showing 1 - 10 of 220 results

Malcolm McDonald on Value Propositions

Malcolm McDonald on Value Propositions

Malcolm McDonald, Grant Oliver

From £16.66

Develop value propositions and understand why having them will increase a company's profit with this concise, highly-practical guide.


Published: October 2018, Paperback
EAN: 9780749481766

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Effective Sales Enablement

Effective Sales Enablement

Pam Didner

From £16.66

Learn how market-leading companies such as Google, Cisco and Salesforce, have revolutionized their sales and marketing functions through sales enablement, and harness their experience to accelerate your…


Published: October 2018, Paperback
EAN: 9780749483647

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Virtual Reality Marketing

Virtual Reality Marketing

Henry Stuart

From £16.66

Gain insight into the current virtual reality landscape and exploit opportunities to forge emotional connections with consumers, in a market set to be worth $40 billion globally by 2021.


Published: October 2018, Paperback
EAN: 9780749482862

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Smarketing

Smarketing

Tim Hughes, Adam Gray, Hugo Whicher

From £16.66

Understand the concept of 'Smarketing' - the merging of sales and marketing departments to break down organizational silos - to achieve stronger, more streamlined business growth.


Published: October 2018, Paperback
EAN: 9780749483586

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Retail Disruptors

Retail Disruptors

Jan-Benedict Steenkamp, Laurens Sloot

From £16.66

Understand the strategies and business models used by hard discounters such as Aldi and Lidl, and learn techniques to remain competitive as they continue to disrupt the retail sphere.


Published: October 2018, Paperback
EAN: 9780749483470

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The Post-Truth Business

The Post-Truth Business

Sean Pillot de Chenecey

From £12.49

Rebuild brand authenticity and regain consumer trust by following examples of inspiring people, brands and campaigns which demonstrate a positive way forward.


Published: October 2018, Paperback
EAN: 9780749482817

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Business Development Culture

Business Development Culture

Alex Moyle

From £16.66

Enable your company to consistently sell more and achieve long term growth by refining and improving your business development culture.


Published: September 2018, Paperback
EAN: 9780749481919

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The Gen Z Frequency

The Gen Z Frequency

Gregg L. Witt, Derek E. Baird

From £16.66

Connect your marketing with youth culture and resonate with Generation Z using this expert guide, packed with proven strategies and usable frameworks for effective youth marketing.


Published: September 2018, Paperback
EAN: 9780749482480

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Implementing Key Account Management

Implementing Key Account Management

Javier Marcos, Mark Davies, Rodrigo Guesalaga, Sue Holt

From £24.99

Equip yourself with the tools, frameworks and approaches needed to successfully deploy key account management programmes.


Published: August 2018, Paperback
EAN: 9780749482756

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100 Practical Ways to Improve Customer Experience

100 Practical Ways to Improve Customer Experience

Martin Newman, Malcolm McDonald

From £16.66

Transform your business by improving customer experience across the entire end-to-end value chain with this practical guide, including 100 tips and case studies from brands like Amazon, AirBnB and Uber.


Published: August 2018, Paperback
EAN: 9780749482671

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Showing 1 - 10 of 220 results


Showing 1 - 10 of 220 results