We use cookies to improve your experience. By using our site you are accepting our cookie policy. 
Read our privacy policy to learn more.

Innovation and Best Practice
for Business Success

Established 1967



Marketing & Public Relations

Marketing White Paper Banner.png

filterProducts

Showing 1 - 10 of 220 results

Showing 1 - 10 of 220 results

Selling Your Value Proposition

Selling Your Value Proposition

Cindy Barnes, Helen Blake, Tamara Howard

£29.99

A practical guide that will enable readers to develop a clearly defined value proposition for their company, and establish a streamlined, customer-centric selling process to sell that value proposition.


Published: May 2017, Paperback
EAN: 9780749479916

Available to pre-order from 3rd February 2017
Myths of PR

Myths of PR

Rich Leigh

£14.99

A fascinating book that presents a critical examination of PR by exploring some of the most interesting, widely-accepted myths that permeate the industry.


Published: April 2017, Paperback
EAN: 9780749479596

Available to pre-order from 3rd January 2017

Artificial Intelligence Marketing and Predicting Consumer Choice

Artificial Intelligence Marketing and Predicting Consumer Choice

Steven Struhl

£19.99

The goal of Artificial Intelligence Marketing and Predicting Consumer Choice is to explain and contrast the widely differing approaches to predictive analytics and predicting consumer choice, in practical…


Published: April 2017, Paperback
EAN: 9780749479558

Available to pre-order from 3rd January 2017
Audio Branding

Audio Branding

Laurence Minsky, Colleen Fahey

£19.99

Audio branding covers everything from app sounds, right down to the noise a particular brand of car makes when unlocked or turned on. This text will give practical guidance to the creating an audio language…


Published: March 2017, Paperback
EAN: 9780749478575

Pre-order now



A Practitioner's Guide to Account-Based Marketing

A Practitioner's Guide to Account-Based Marketing

Bev Burgess, Dave Munn

£29.99

Explores the development of account-based marketing (ABM) as a business practice, the pitfalls to avoid, and a step-by-step process for those wishing to set up an ABM programme and run it strategically.


Published: March 2017, Paperback
EAN: 9780749479893

Pre-order now


Neuro Design

Neuro Design

Darren Bridger

£19.99

Describes insights from the growing field of neuroaesthetics, and shows how they can be applied to the most popular types of content that businesses create, and how they can be used to improve customer…


Published: February 2017, Paperback
EAN: 9780749478889

Pre-order now



Mobile Marketing

Mobile Marketing

Daniel Rowles

£19.99

How to optimize a multi-screen generation of mobile technology; a structured, comprehensive guide to integrating the latest mobile technology developments into the heart of your digital marketing strategy.


Published: February 2017, Paperback
EAN: 9780749479794

Pre-order now


Essentials of Advertising

Essentials of Advertising

Robert Cluley

£34.99

A meticulously researched textbook designed to help students and practitioners of advertising navigate their way through the field, offering a detailed overview of its impact on society, culture, and business…


Published: February 2017, Paperback
EAN: 9780749478391

Pre-order now



E-Commerce Website Optimization

E-Commerce Website Optimization

Dan Croxen-John, Johann van Tonder

£19.99

Convert online traffic to increased revenue by way of consumer behaviour insights, clear methodology, and reference to the available frameworks with this invaluable step-by-step guide to e-commerce website…


Published: January 2017, Paperback
EAN: 9780749475383

Pre-order now


Building Digital Culture

Building Digital Culture

Daniel Rowles, Thomas Brown

£19.99

Leading companies including BMW, Twitter, Deloitte and Bloomberg share their insider stories of how embracing digital culture has improved their business practices, leading to increased adaptivity and…


Published: January 2017, Paperback
EAN: 9780749479657

Pre-order now



Showing 1 - 10 of 220 results


Showing 1 - 10 of 220 results