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Marketing & Public Relations

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Showing 1 - 10 of 229 results

Showing 1 - 10 of 229 results

Confident Digital Content

Confident Digital Content

Adam Waters

£14.99

Learn how to produce excellent creative online content to empower your career, enhance your business and boost your professional skill.


Published: January 2018, Paperback
EAN: 9780749480943

Available to pre-order from 3rd October 2017
Managing the Retail Supply Chain

Managing the Retail Supply Chain

James Topps, Glenn Taylor

£39.99

Get an overview of retail supply chain and the differences within the different retail sectors, supported by tools and bona fide cases.


Published: January 2018, Paperback
EAN: 9780749480622

Available to pre-order from 3rd October 2017

Experiential Marketing

Experiential Marketing

Shirra Smilansky

£19.99

Delivers a unique, practical guide on how to integrate experiential marketing into marketing strategies; these cutting edge techniques amplify brand engagement and live content marketing through immersive…


Published: December 2017, Paperback
EAN: 9780749480967

Available to pre-order from 3rd September 2017
Digital Branding

Digital Branding

Daniel Rowles

£19.99

Provides a step-by-step framework to build, optimize and measure online branding, including cutting edge updates on mobile marketing, augmented/virtual reality and new practical tools to implement them.


Published: December 2017, Paperback
EAN: 9780749481698

Available to pre-order from 3rd September 2017

B2B Marketing Strategy

B2B Marketing Strategy

Heidi Taylor

£19.99

Improve your B2B marketing strategy through a highly practical and unique methodology, shifting focus away from continually changing channels and technologies, and towards customers to increase meaningful…


Published: December 2017, Paperback
EAN: 9780749481063

Available to pre-order from 3rd September 2017
Design Management

Design Management

David Hands

£34.99

Offers a holistic overview of the value of design management, enabling the reader to examine the origins and development of its theory and practice, and explore the application of design to organisational…


Published: November 2017, Paperback
EAN: 9780749478414

Available to pre-order from 3rd August 2017

The Escape Industry

The Escape Industry

Mark Tungate

£19.99

Take a close-up look at the history of the travel industry and some of its most famous brands and learn from its experience of digital transformation.


Published: October 2017, Paperback
EAN: 9780749473501

Pre-order now


Branding Inside Out

Branding Inside Out

Nicholas Ind

£19.99

Build a successful brand and create value through the commitment of employees and external stakeholders. A mixture of theory and practice on achieving the active involvement of your organization's people.


Published: October 2017, Paperback
EAN: 9780749478902

Pre-order now



Native Advertising

Native Advertising

Dale Lovell

£19.99

Understand the exhilarating new, multi-billion dollar marketing channel that is native advertising with this comprehensive and highly practical guide, packed with case studies and real world examples.


Published: October 2017, Paperback
EAN: 9780749481162

Pre-order now


The Marketing Complex

The Marketing Complex

Giles Lury

£19.99

Benefit from a unique examination of the over-simplification of marketing, and how marketers run the risk of blurring the line between simplifying and simplistic to the detriment of their brand.


Published: September 2017, Paperback
EAN: 9780749481124

Pre-order now



Showing 1 - 10 of 229 results


Showing 1 - 10 of 229 results