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Utilize a complete economic framework for taking products and services to market with this updated and multi-sector approach to distribution strategy.
Published: April 2018, PaperbackEAN: 9780749482145
Learn how to construct and design questionnaires for more effective market research, including the rising challenges of mobile optimized surveys and reduced time spent responding.
Published: April 2018, PaperbackEAN: 9780749481971
Explore this provocative and exhilarating approach to digital transformation and learn the ambitious strategies for succeeding in a world of disruption and change.
Published: April 2018, PaperbackEAN: 9780749482282
Transform your company by adopting disruptive selling strategies and empowering customers, through unique digital innovation relevant to both B2B and B2C companies.
Published: April 2018, PaperbackEAN: 9780749482343
Understand how to apply marketing analytics techniques fearlessly, to improve consumer insights and compete more effectively in the marketplace.
Published: April 2018, PaperbackEAN: 9780749482169
Choose and use the right research method, analyze the resulting data, and make effective use of the findings, with this practical and straightforward guide to user research.
Published: March 2018, PaperbackEAN: 9780749481049
Learn how to leverage employee advocacy as a new channel to market and develop trusted brand messages with this expert blueprint.
Published: March 2018, PaperbackEAN: 9780749482107
Learn the secret formula to the single most influential tool for increasing website visits and stickiness: video marketing, and how to incorporate it within a wider marketing strategy.
Published: March 2018, PaperbackEAN: 9780749481599
Understand how to apply predictive analytics to better manage a company and its resources more effectively, with this revolutionary book for marketing professionals.
Published: February 2018, PaperbackEAN: 9780749479930
Understand the basics of data and learn to utilise its innovative potential, giving your career a valuable and cutting-edge boost.
Published: January 2018, PaperbackEAN: 9780749481544