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Marketing & Public Relations

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Showing 1 - 10 of 222 results

Showing 1 - 10 of 222 results

Innovative B2B Marketing

Innovative B2B Marketing

Simon Hall

£19.99

A clear, practical guide that demystifies modern aspects of B2B marketing, including new marketing models, processes and thought leadership pieces.


Published: August 2017, Paperback
EAN: 9780749480806

Available to pre-order from 3rd May 2017
Malcolm McDonald on Key Account Management

Malcolm McDonald on Key Account Management

Malcolm McDonald, Beth Rogers

£19.99

A clear, concise, no-nonsense guide to the essentials of Key Account Management. Highly practical and reader-friendly.


Published: August 2017, Paperback
EAN: 9780749480776

Available to pre-order from 3rd May 2017

Content - The Atomic Particle of Marketing

Content - The Atomic Particle of Marketing

Rebecca Lieb

£19.99

Written by one of the most respected names in the field, this book is the definitive, research-based guide to content marketing. It gives a serious and deeply informed look at the real roadblocks facing…


Published: June 2017, Paperback
EAN: 9780749479756

Pre-order now


Selling Your Value Proposition

Selling Your Value Proposition

Cindy Barnes, Helen Blake, Tamara Howard

£29.99

A practical guide that will enable readers to develop a clearly defined value proposition for their company, and establish a streamlined, customer-centric selling process to sell that value proposition.


Published: May 2017, Paperback
EAN: 9780749479916

Pre-order now



Industry X.0

Industry X.0

Eric Schaeffer

£26.99

Empowers organizations to harness the Industrial Internet of Things, realising value by shifting focus away from products and towards services, value and outcomes. Author is Senior Managing Director at…


Published: May 2017, Hardback
EAN: 9780749481469

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Myths of PR

Myths of PR

Rich Leigh

£14.99

A fascinating book that presents a critical examination of PR by exploring some of the most interesting, widely-accepted myths that permeate the industry.


Published: April 2017, Paperback
EAN: 9780749479596

Pre-order now



Artificial Intelligence Marketing and Predicting Consumer Choice

Artificial Intelligence Marketing and Predicting Consumer Choice

Steven Struhl

£19.99

The goal of Artificial Intelligence Marketing and Predicting Consumer Choice is to explain and contrast the widely differing approaches to predictive analytics and predicting consumer choice, in practical…


Published: April 2017, Paperback
EAN: 9780749479558

Pre-order now


Audio Branding

Audio Branding

Laurence Minsky, Colleen Fahey

£19.99

Audio branding covers everything from app sounds, right down to the noise a particular brand of car makes when unlocked or turned on. This text will give practical guidance to the creating an audio language…


Published: March 2017, Paperback
EAN: 9780749478575

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Practitioner's Guide to Account-Based Marketing

Practitioner's Guide to Account-Based Marketing

Bev Burgess, Dave Munn

£29.99

Explores the development of account-based marketing (ABM) as a business practice, the pitfalls to avoid, and a step-by-step process for those wishing to set up an ABM programme and run it strategically.


Published: March 2017, Paperback
EAN: 9780749479893

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Neuro Design

Neuro Design

Darren Bridger

£19.99

Describes insights from the growing field of neuroaesthetics, and shows how they can be applied to the most popular types of content that businesses create, and how they can be used to improve customer…


Published: February 2017, Paperback
EAN: 9780749478889

Buy now



Showing 1 - 10 of 222 results


Showing 1 - 10 of 222 results