Transform your business by improving customer experience across the entire end-to-end value chain with this practical guide, including 100 tips and case studies from brands like Amazon, AirBnB and Uber.
Published: August 2018, Paperback
Gain insight into a wealth of varying perspectives on content marketing and glean a unique understanding of the different types of best practice.
Published: July 2018, Paperback
Examine luxury branding on a global scale, with more than fifty cutting edge contributions from the foremost thought leaders in luxury management and marketing.
Published: June 2018, Paperback