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Marketing Strategy

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Showing 1 - 10 of 30 results

Showing 1 - 10 of 30 results

The Marketing Complex

The Marketing Complex

Giles Lury

£19.99

Benefit from a unique examination of the over-simplification of marketing, and how marketers run the risk of blurring the line between simplifying and simplistic to the detriment of their brand.


Published: September 2017, Paperback
EAN: 9780749481124

Available to pre-order from 3rd June 2017
Innovative B2B Marketing

Innovative B2B Marketing

Simon Hall

£19.99

Demystify modern aspects of B2B marketing with this clear, practical guide, including new marketing models, processes and thought leadership pieces.


Published: August 2017, Paperback
EAN: 9780749480806

Pre-order now



Artificial Intelligence Marketing and Predicting Consumer Choice

Artificial Intelligence Marketing and Predicting Consumer Choice

Steven Struhl

£19.99

Compare and contrast the widely differing approaches to predictive analytics and predicting consumer choice, and develop your understanding through practical terms that are grounded in business reality.


Published: April 2017, Paperback
EAN: 9780749479558

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A Practitioner's Guide to Account-Based Marketing

A Practitioner's Guide to Account-Based Marketing

Bev Burgess, Dave Munn

£29.99

Explore the development of account-based marketing (ABM) as a business practice, the pitfalls to avoid, and a step-by-step process for anyone wishing to set up an ABM programme and run it strategically.


Published: March 2017, Paperback
EAN: 9780749479893

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Building Digital Culture

Building Digital Culture

Daniel Rowles, Thomas Brown

£19.99

Access insider stories from leading companies including BMW, Twitter, Deloitte and Bloomberg, on how digital culture has improved their business practices, leading to increased adaptability and productivity.


Published: January 2017, Paperback
EAN: 9780749479657

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In Your Creative Element

In Your Creative Element

Claire Bridges

£19.99

Identify the formula for creative success by following nine groupings of 62 creative elements based on the periodic table, covering the principles, values and attitudes associated with creativity.


Published: December 2016, Paperback
EAN: 9780749477325

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Brand Protection in the Online World

Brand Protection in the Online World

David N. Barnett

£29.99

Explore the full spectrum of Internet infringement, monitoring and enforcement, providing an overview of the threats most commonly faced online by brands and companies today.


Published: December 2016, Paperback
EAN: 9780749478698

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Malcolm McDonald on Marketing Planning

Malcolm McDonald on Marketing Planning

Malcolm McDonald

£19.99

Benefit from clear and concise guidance to the benefits of rigorous marketing planning, demonstrating how to produce a marketing plan which works in the real world.


Published: November 2016, Paperback
EAN: 9780749478216

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How to Write a Marketing Plan

How to Write a Marketing Plan

John Westwood

£9.99

Improve your ability to research and write a marketing plan with this step-by-step guide, using the development of a plan for a fictitious company to help explain the process.


Published: September 2016, Paperback
EAN: 9780749475710

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Digital Marketing Strategy

Digital Marketing Strategy

Simon Kingsnorth

£29.99

Develop and implement digital techniques to your marketing strategy with this complete guide to the process of digital marketing.


Published: May 2016, Paperback
EAN: 9780749474706

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Showing 1 - 10 of 30 results


Showing 1 - 10 of 30 results