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Marketing Strategy

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Showing 1 - 10 of 62 results

Showing 1 - 10 of 62 results

Implementing Key Account Management

Implementing Key Account Management

Mark Davies, Sue Holt, Rodrigo Guesalaga, Javier Marcos

£29.99

Equip yourself with the tools, frameworks and approaches needed to successfully deploy key account management programmes.


Published: August 2018, Paperback
EAN: 9780749482756

Available to pre-order from 3rd May 2018
100 Practical Ways to Improve Customer Experience

100 Practical Ways to Improve Customer Experience

Martin Newman, Malcolm McDonald

£19.99

Improve customer experience across the entire end-to-end value chain with this practical guide to customer engagement.


Published: August 2018, Paperback
EAN: 9780749482671

Available to pre-order from 3rd May 2018

Building Brand Experiences

Building Brand Experiences

Darren Coleman

£19.99

Understand how to retain brand relevance by building effective and memorable brand experiences, through this robust and practical management tool.


Published: July 2018, Paperback
EAN: 9780749481568

Available to pre-order from 3rd April 2018
The Definitive Guide to Strategic Content Marketing

The Definitive Guide to Strategic Content Marketing

Lazar Dzamic, Justin Kirby

£19.99

Gain insight into a wealth of varying perspectives on content marketing and glean a unique understanding of the different types of best practice.


Published: July 2018, Paperback
EAN: 9780749482220

Available to pre-order from 3rd April 2018

B2B Customer Experience

B2B Customer Experience

Paul Hague, Nicholas Hague

£19.99

Understand all areas of creating an exceptional customer experience that is bespoke to the B2B realm, with this practical and essential guide to the process.


Published: June 2018, Paperback
EAN: 9780749481858

Available to pre-order from 3rd March 2018
The Management of Luxury

The Management of Luxury

Benjamin Berghaus, Günter Müller-Stewens, Sven Reinecke

£29.99

Examine luxury branding on a global scale, with more than fifty cutting edge contributions from the foremost thought leaders in luxury management and marketing.


Published: June 2018, Paperback
EAN: 9780749481827

Available to pre-order from 3rd March 2018

Get Social

Get Social

Michelle Carvill

£14.99

Understand why social media is an important discipline for leaders to engage with and master, and learn how to do it well.


Published: May 2018, Paperback
EAN: 9780749482558

Pre-order now


Sales and Marketing Channels

Sales and Marketing Channels

Julian Dent, Michael White

£29.99

Utilize a complete economic framework for taking products and services to market with this updated and multi-sector approach to distribution strategy.


Published: April 2018, Paperback
EAN: 9780749482145

Pre-order now



Participation Marketing

Participation Marketing

Michael Brito

£19.99

Learn how to leverage employee advocacy as a new channel to market and develop trusted brand messages with this expert blueprint.


Published: March 2018, Paperback
EAN: 9780749482107

Pre-order now


Video Marketing Strategy

Video Marketing Strategy

Jon Mowat

£19.99

Learn the secret formula to the single most influential tool for increasing website visits and stickiness: video marketing, and how to incorporate it within a wider marketing strategy.


Published: March 2018, Paperback
EAN: 9780749481599

Pre-order now



Showing 1 - 10 of 62 results


Showing 1 - 10 of 62 results