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Utilize a complete economic framework for taking products and services to market with this updated and multi-sector approach to distribution strategy.
Published: April 2018, PaperbackEAN: 9780749482145
Learn how to leverage employee advocacy as a new channel to market and develop trusted brand messages with this expert blueprint.
Published: March 2018, PaperbackEAN: 9780749482107
Learn the secret formula to the single most influential tool for increasing website visits and stickiness: video marketing, and how to incorporate it within a wider marketing strategy.
Published: March 2018, PaperbackEAN: 9780749481599
Understand how to apply predictive analytics to better manage a company and its resources more effectively, with this revolutionary book for marketing professionals.
Published: February 2018, PaperbackEAN: 9780749479930
Explore how digital branding can be harnessed and measured, look at the true ROI of your efforts and understand how they impact a brand.
Published: December 2017, PaperbackEAN: 9780749481698
Improve your B2B marketing strategy through a highly practical and unique methodology, and debunk many of the myths blighting the B2B landscape.
Published: December 2017, PaperbackEAN: 9780749481063
Integrate immersive brand experiences into your marketing strategies and amplify engagement using the cutting-edge techniques put forward in this expert guide.
Published: December 2017, PaperbackEAN: 9780749480967
Examine how marketing and logistics, both key activities in most organizations today, are critical to the provision of customer value.
Published: October 2017, PaperbackEAN: 9780749478735
Build a successful brand and create value through achieving the active involvement of your organisation's people.
Published: October 2017, PaperbackEAN: 9780749478902
Benefit from a unique examination of the over-simplification of marketing, and learn how to take a more multi-dimensional approach to branding.
Published: September 2017, PaperbackEAN: 9780749481124