We use cookies to improve your experience. By using our site you are accepting our cookie policy. 
Read our privacy policy to learn more.



Marketing Strategy & Planning

filterProducts

Showing 1 - 10 of 17 results

Showing 1 - 10 of 17 results

Malcolm McDonald on Value Propositions

Malcolm McDonald on Value Propositions

Malcolm McDonald, Grant Oliver

From £16.66

Develop value propositions and understand why having them will increase a company's profit with this concise, highly-practical guide.


Published: October 2018, Paperback
EAN: 9780749481766

Learn more


Sales and Marketing Channels

Sales and Marketing Channels

Julian Dent, Michael White

From £24.99

Utilize a complete economic framework for taking products and services to market with this updated and multi-sector approach to distribution strategy.


Published: April 2018, Paperback
EAN: 9780749482145

Learn more



Video Marketing Strategy

Video Marketing Strategy

Jon Mowat

From £16.66

Learn the secret formula to the single most influential tool for increasing website visits and stickiness: video marketing, and how to incorporate it within a wider marketing strategy.


Published: March 2018, Paperback
EAN: 9780749481599

Learn more


B2B Marketing Strategy

B2B Marketing Strategy

Heidi Taylor

From £16.66

Improve your B2B marketing strategy through a highly practical and unique methodology, and debunk many of the myths blighting the B2B landscape.


Published: December 2017, Paperback
EAN: 9780749481063

Learn more



Selling Your Value Proposition

Selling Your Value Proposition

Cindy Barnes, Helen Blake, Tamara Howard

From £24.99

Develop a clearly defined value proposition for your company and establish a streamlined, customer-centric selling process.


Published: May 2017, Paperback
EAN: 9780749479916

Learn more


Artificial Intelligence Marketing and Predicting Consumer Choice

Artificial Intelligence Marketing and Predicting Consumer Choice

Steven Struhl

From £16.66

Compare and contrast the widely differing approaches to predictive analytics and predicting consumer choice with this comprehensive guide to marketing analytics.


Published: April 2017, Paperback
EAN: 9780749479558

Learn more



Building Digital Culture

Building Digital Culture

Daniel Rowles, Thomas Brown

From £16.66

Access insider stories from leading companies on how digital culture has improved their business practices, leading to increased adaptability and productivity.


Published: January 2017, Paperback
EAN: 9780749479657

Learn more


Malcolm McDonald on Marketing Planning

Malcolm McDonald on Marketing Planning

Malcolm McDonald

From £16.66

Benefit from clear and concise guidance to the benefits of rigorous marketing planning, demonstrating how to produce a marketing plan which works in the real world.


Published: November 2016, Paperback
EAN: 9780749478216

Learn more



Marketing with Strategic Empathy

Marketing with Strategic Empathy

Claire Brooks

From £24.99

Empower teams to engage together in immersive 'strategic learning' about consumers, and use this learning to create a blueprint for flexible marketing planning.


Published: August 2016, Paperback
EAN: 9780749477547

Learn more


Digital Marketing Strategy

Digital Marketing Strategy

Simon Kingsnorth

From £24.99

Understand how to develop and implement digital techniques to your marketing strategy with this complete guide to the process of digital marketing.


Published: May 2016, Paperback
EAN: 9780749474706

Learn more



Showing 1 - 10 of 17 results


Showing 1 - 10 of 17 results