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Innovation and Best Practice
for Business Success

Established 1967



Marketing Strategy

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Showing 1 - 10 of 29 results

Showing 1 - 10 of 29 results

Artificial Intelligence Marketing and Predicting Consumer Choice

Artificial Intelligence Marketing and Predicting Consumer Choice

Steven Struhl

£19.99

The goal of Artificial Intelligence Marketing and Predicting Consumer Choice is to explain and contrast the widely differing approaches to predictive analytics and predicting consumer choice, in practical…


Published: April 2017, Paperback
EAN: 9780749479558

Available to pre-order from 3rd January 2017
A Practitioner's Guide to Account-Based Marketing

A Practitioner's Guide to Account-Based Marketing

Bev Burgess, Dave Munn

£29.99

Explores the development of account-based marketing (ABM) as a business practice, the pitfalls to avoid, and a step-by-step process for those wishing to set up an ABM programme and run it strategically.


Published: March 2017, Paperback
EAN: 9780749479893

Pre-order now



Building Digital Culture

Building Digital Culture

Daniel Rowles, Thomas Brown

£19.99

Leading companies including BMW, Twitter, Deloitte and Bloomberg share their insider stories of how embracing digital culture has improved their business practices, leading to increased adaptivity and…


Published: January 2017, Paperback
EAN: 9780749479657

Pre-order now


In Your Creative Element

In Your Creative Element

Claire Bridges

£19.99

Based on the periodic table, In Your Creative Element follows nine groupings of 62 creative elements and covers the principles, values and attitudes associated with creativity.


Published: December 2016, Paperback
EAN: 9780749477325

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Brand Protection in the Online World

Brand Protection in the Online World

David N. Barnett

£29.99

Exploring the full spectrum of Internet infringement, monitoring and enforcement, this book gives readers an overview of the threats most commonly faced by brands today.


Published: December 2016, Paperback
EAN: 9780749478698

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Malcolm McDonald on Marketing Planning

Malcolm McDonald on Marketing Planning

Malcolm McDonald

£19.99

Provides clear and concise guidance to the benefits of rigorous marketing planning, and shows how to produce a marketing plan which works in the real world.


Published: November 2016, Paperback
EAN: 9780749478216

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How to Write a Marketing Plan

How to Write a Marketing Plan

John Westwood

£9.99

Is a step-by-step guide to researching and writing a marketing plan and uses the development of a plan for a fictitious company to help explain the process.


Published: September 2016, Paperback
EAN: 9780749475710

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Digital Marketing Strategy

Digital Marketing Strategy

Simon Kingsnorth

£29.99

This book is a complete guide to developing and implementing a digital marketing strategy.


Published: May 2016, Paperback
EAN: 9780749474706

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Campaigns that Shook the World

Campaigns that Shook the World

Danny Rogers

£14.99

Campaigns that Shook the World examines the most extraordinary PR campaigns from the 1970s to the present day showcasing the impact of PR excellence.


Published: October 2015, Paperback
EAN: 9780749475093

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When Digital Becomes Human

When Digital Becomes Human

Steven Van Belleghem

£19.99

Combine the benefits of digital opportunity and service with human experience to add 'heart' to the digital experience and guarantee consumer satisfaction.


Published: April 2015, Paperback
EAN: 9780749473235

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Showing 1 - 10 of 29 results


Showing 1 - 10 of 29 results