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Marketing Strategy

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Showing 1 - 10 of 54 results

Showing 1 - 10 of 54 results

The Business Models Handbook

The Business Models Handbook

Paul Hague

£19.99

Benefit from a reliable collection of the most valuable business models, including detailed coverage of each model, expertly explained theory, as well as case studies and supporting templates.


Published: March 2018, Paperback
EAN: 9780749481872

Available to pre-order from 3rd December 2017
Participation Marketing

Participation Marketing

Michael Brito

£19.99

Shows brands how to leverage employee advocacy as a new channel to market that can be used to share trusted brand messages, and simultaneously boost staff satisfaction and productivity.


Published: March 2018, Paperback
EAN: 9780749482107

Available to pre-order from 3rd December 2017

Video Marketing Strategy

Video Marketing Strategy

Jon Mowat

£19.99

Learn the secret formula to the single most influential tool for increasing website visits and stickiness: video marketing, and how to incorporate it within a wider marketing strategy.


Published: March 2018, Paperback
EAN: 9780749481599

Available to pre-order from 3rd December 2017
Predictive Analytics for Marketers

Predictive Analytics for Marketers

Barry Leventhal

£19.99

Understand how to apply predictive analytics to better manage a company and its resources more effectively, with this revolutionary book for marketing professionals.


Published: February 2018, Paperback
EAN: 9780749479930

Available to pre-order from 3rd November 2017

Experiential Marketing

Experiential Marketing

Shirra Smilansky

£19.99

Delivers a unique, practical guide on how to integrate experiential marketing into marketing strategies; these cutting edge techniques amplify brand engagement and live content marketing through immersive…


Published: December 2017, Paperback
EAN: 9780749480967

Pre-order now


B2B Marketing Strategy

B2B Marketing Strategy

Heidi Taylor

£19.99

What is the role and purpose of B2B marketing in today's commercial environment? This inspiring guide debunks many of the myths that are currently dominating the B2B marketing landscape with practical…


Published: December 2017, Paperback
EAN: 9780749481063

Pre-order now



Digital Branding

Digital Branding

Daniel Rowles

£19.99

Provides a step-by-step framework to build, optimize and measure online branding, including cutting edge updates on mobile marketing, augmented/virtual reality and new practical tools to implement them.


Published: December 2017, Paperback
EAN: 9780749481698

Pre-order now


Marketing and Logistics Led Organizations

Marketing and Logistics Led Organizations

Robert Mason, Barry Evans

£39.99

Examine how marketing and logistics, both key activities in most organisations today, are critical to the provision of customer value.


Published: October 2017, Paperback
EAN: 9780749478735

Pre-order now



Branding Inside Out

Branding Inside Out

Nicholas Ind

£19.99

Build a successful brand and create value through the commitment of employees and external stakeholders. A mixture of theory and practice on achieving the active involvement of your organization's people.


Published: October 2017, Paperback
EAN: 9780749478902

Pre-order now


The Marketing Complex

The Marketing Complex

Giles Lury

£19.99

Benefit from a unique examination of the over-simplification of marketing, and how marketers run the risk of blurring the line between simplifying and simplistic to the detriment of their brand.


Published: September 2017, Paperback
EAN: 9780749481124

Buy now



Showing 1 - 10 of 54 results


Showing 1 - 10 of 54 results