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Marketing Strategy

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Showing 1 - 10 of 55 results

Showing 1 - 10 of 55 results

Sales and Marketing Channels

Sales and Marketing Channels

Julian Dent

£29.99

Utilise a complete economic framework for taking products and services to market with this updated and multi-sector approach to distribution strategy.


Published: April 2018, Paperback
EAN: 9780749482145

Available to pre-order from 3rd January 2018
Participation Marketing

Participation Marketing

Michael Brito

£19.99

Learn how to leverage employee advocacy as a new channel to market and develop trusted brand messages with this expert blueprint.


Published: March 2018, Paperback
EAN: 9780749482107

Available to pre-order from 3rd December 2017

Video Marketing Strategy

Video Marketing Strategy

Jon Mowat

£19.99

Learn the secret formula to the single most influential tool for increasing website visits and stickiness: video marketing, and how to incorporate it within a wider marketing strategy.


Published: March 2018, Paperback
EAN: 9780749481599

Available to pre-order from 3rd December 2017
The Business Models Handbook

The Business Models Handbook

Paul Hague

£19.99

Benefit from a reliable collection of the most valuable business models, including detailed coverage of each model, expertly explained theory, as well as case studies and supporting templates.


Published: March 2018, Paperback
EAN: 9780749481872

Available to pre-order from 3rd December 2017

Predictive Analytics for Marketers

Predictive Analytics for Marketers

Barry Leventhal

£19.99

Understand how to apply predictive analytics to better manage a company and its resources more effectively, with this revolutionary book for marketing professionals.


Published: February 2018, Paperback
EAN: 9780749479930

Available to pre-order from 3rd November 2017
Experiential Marketing

Experiential Marketing

Shirra Smilansky

£19.99

Integrate immersive brand experiences into your marketing strategies and amplify engagement using the cutting-edge techniques put forward in this expert guide.


Published: December 2017, Paperback
EAN: 9780749480967

Pre-order now



Digital Branding

Digital Branding

Daniel Rowles

£19.99

Explore how digital branding can be harnessed and measured, look at the true ROI of your efforts and understand how they impact brand.


Published: December 2017, Paperback
EAN: 9780749481698

Pre-order now


B2B Marketing Strategy

B2B Marketing Strategy

Heidi Taylor

£19.99

Improve your B2B marketing strategy through a highly practical and unique methodology, and debunk many of the myths blighting the B2B landscape.


Published: December 2017, Paperback
EAN: 9780749481063

Pre-order now



Marketing and Logistics Led Organizations

Marketing and Logistics Led Organizations

Robert Mason, Barry Evans

£39.99

Examine how marketing and logistics, both key activities in most organizations today, are critical to the provision of customer value.


Published: October 2017, Paperback
EAN: 9780749478735

Buy now


Branding Inside Out

Branding Inside Out

Nicholas Ind

£19.99

Build a successful brand and create value through achieving the active involvement of your organisation's people.


Published: October 2017, Paperback
EAN: 9780749478902

Buy now



Showing 1 - 10 of 55 results


Showing 1 - 10 of 55 results