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Marketing Strategy

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Showing 1 - 10 of 33 results

Showing 1 - 10 of 33 results

Experiential Marketing

Experiential Marketing

Shirra Smilansky

£19.99

Delivers a unique, practical guide on how to integrate experiential marketing into marketing strategies; these cutting edge techniques amplify brand engagement and live content marketing through immersive…


Published: December 2017, Paperback
EAN: 9780749480967

Available to pre-order from 3rd September 2017
B2B Marketing Strategy

B2B Marketing Strategy

Heidi Taylor

£19.99

What is the role and purpose of B2B marketing in today's commercial environment? This inspiring guide debunks many of the myths that are currently dominating the B2B marketing landscape with practical…


Published: December 2017, Paperback
EAN: 9780749481063

Available to pre-order from 3rd September 2017

Digital Branding

Digital Branding

Daniel Rowles

£19.99

Provides a step-by-step framework to build, optimize and measure online branding, including cutting edge updates on mobile marketing, augmented/virtual reality and new practical tools to implement them.


Published: December 2017, Paperback
EAN: 9780749481698

Available to pre-order from 3rd September 2017
The Marketing Complex

The Marketing Complex

Giles Lury

£19.99

Benefit from a unique examination of the over-simplification of marketing, and how marketers run the risk of blurring the line between simplifying and simplistic to the detriment of their brand.


Published: September 2017, Paperback
EAN: 9780749481124

Pre-order now



Innovative B2B Marketing

Innovative B2B Marketing

Simon Hall

£19.99

Demystify modern aspects of B2B marketing with this clear, practical guide, including new marketing models, processes and thought leadership pieces.


Published: August 2017, Paperback
EAN: 9780749480806

Buy now


Artificial Intelligence Marketing and Predicting Consumer Choice

Artificial Intelligence Marketing and Predicting Consumer Choice

Steven Struhl

£19.99

Compare and contrast the widely differing approaches to predictive analytics and predicting consumer choice, and develop your understanding through practical terms that are grounded in business reality.


Published: April 2017, Paperback
EAN: 9780749479558

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A Practitioner's Guide to Account-Based Marketing

A Practitioner's Guide to Account-Based Marketing

Bev Burgess, Dave Munn

£29.99

Explore the development of account-based marketing as a business practice, the pitfalls to avoid, and a framework for setting up an ABM programme and running it strategically.


Published: March 2017, Paperback
EAN: 9780749479893

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Building Digital Culture

Building Digital Culture

Daniel Rowles, Thomas Brown

£19.99

Access insider stories from leading companies including BMW, Twitter, Deloitte and Bloomberg, on how digital culture has improved their business practices, leading to increased adaptability and productivity.


Published: January 2017, Paperback
EAN: 9780749479657

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In Your Creative Element

In Your Creative Element

Claire Bridges

£19.99

Identify the formula for creative success by following nine groupings of 62 creative elements based on the periodic table, covering the principles, values and attitudes associated with creativity.


Published: December 2016, Paperback
EAN: 9780749477325

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Brand Protection in the Online World

Brand Protection in the Online World

David N. Barnett

£29.99

Explore the full spectrum of Internet infringement, monitoring and enforcement, providing an overview of the threats most commonly faced online by brands and companies today.


Published: December 2016, Paperback
EAN: 9780749478698

Buy now



Showing 1 - 10 of 33 results


Showing 1 - 10 of 33 results