We use cookies to improve your experience. By using our site you are accepting our cookie policy. 
Read our privacy policy to learn more.



Marketing Strategy

filterProducts

Showing 1 - 10 of 33 results

Showing 1 - 10 of 33 results

Experiential Marketing

Experiential Marketing

Shirra Smilansky

£19.99

Delivers a unique, practical guide on how to integrate experiential marketing into marketing strategies; these cutting edge techniques amplify brand engagement and live content marketing through immersive…


Published: December 2017, Paperback
EAN: 9780749480967

Available to pre-order from 3rd September 2017
B2B Marketing Strategy

B2B Marketing Strategy

Heidi Taylor

£19.99

Improve your B2B marketing strategy through a highly practical and unique methodology, shifting focus away from continually changing channels and technologies, and towards customers to increase meaningful…


Published: December 2017, Paperback
EAN: 9780749481063

Available to pre-order from 3rd September 2017

Digital Branding

Digital Branding

Daniel Rowles

£19.99

Provides a step-by-step framework to build, optimize and measure online branding, including cutting edge updates on mobile marketing, augmented/virtual reality and new practical tools to implement them.


Published: December 2017, Paperback
EAN: 9780749481698

Available to pre-order from 3rd September 2017
The Marketing Complex

The Marketing Complex

Giles Lury

£19.99

Benefit from a unique examination of the over-simplification of marketing, and how marketers run the risk of blurring the line between simplifying and simplistic to the detriment of their brand.


Published: September 2017, Paperback
EAN: 9780749481124

Pre-order now



Innovative B2B Marketing

Innovative B2B Marketing

Simon Hall

£19.99

Demystify modern aspects of B2B marketing with this clear, practical guide, including new marketing models, processes and thought leadership pieces.


Published: August 2017, Paperback
EAN: 9780749480806

Pre-order now


Artificial Intelligence Marketing and Predicting Consumer Choice

Artificial Intelligence Marketing and Predicting Consumer Choice

Steven Struhl

£19.99

Compare and contrast the widely differing approaches to predictive analytics and predicting consumer choice, and develop your understanding through practical terms that are grounded in business reality.


Published: April 2017, Paperback
EAN: 9780749479558

Buy now



A Practitioner's Guide to Account-Based Marketing

A Practitioner's Guide to Account-Based Marketing

Bev Burgess, Dave Munn

£29.99

Explore the development of account-based marketing as a business practice, the pitfalls to avoid, and a framework for setting up an ABM programme and running it strategically.


Published: March 2017, Paperback
EAN: 9780749479893

Buy now


Building Digital Culture

Building Digital Culture

Daniel Rowles, Thomas Brown

£19.99

Access insider stories from leading companies including BMW, Twitter, Deloitte and Bloomberg, on how digital culture has improved their business practices, leading to increased adaptability and productivity.


Published: January 2017, Paperback
EAN: 9780749479657

Buy now



In Your Creative Element

In Your Creative Element

Claire Bridges

£19.99

Identify the formula for creative success by following nine groupings of 62 creative elements based on the periodic table, covering the principles, values and attitudes associated with creativity.


Published: December 2016, Paperback
EAN: 9780749477325

Buy now


Brand Protection in the Online World

Brand Protection in the Online World

David N. Barnett

£29.99

Explore the full spectrum of Internet infringement, monitoring and enforcement, providing an overview of the threats most commonly faced online by brands and companies today.


Published: December 2016, Paperback
EAN: 9780749478698

Buy now



Showing 1 - 10 of 33 results


Showing 1 - 10 of 33 results