Convert online traffic to increased revenue by way of consumer behaviour insights, clear methodology, and reference to the available frameworks with this invaluable step-by-step guide to e-commerce website…
Published: January 2017, Paperback
Resolve data-heavy retail marketing questions through key analytic steps, with expert guidance in a direct and conceptual style, taking into account consumer behaviour and multi-channel marketing scenarios.
Published: October 2016, Paperback
Improve and develop your marketing strategy in the retail industry with this essential handbook to the core topics of shopper marketing, enlightened by research and driven by practical experience.
Published: November 2015, Paperback