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Utilise a complete economic framework for taking products and services to market with this updated and multi-sector approach to distribution strategy.
Published: April 2018, PaperbackEAN: 9780749482145
Get an overview of retail supply chain and the differences within the different retail sectors, supported by tools and bona fide cases.
Published: January 2018, PaperbackEAN: 9780749480622
Convert online traffic and increase revenue this invaluable step-by-step guide to e-commerce website optimisation.
Published: January 2017, PaperbackEAN: 9780749475383
Resolve data-heavy retail marketing questions through key analytic steps, with expert guidance in a direct and conceptual style.
Published: October 2016, PaperbackEAN: 9780749477158
Improve and develop your marketing strategy in the retail industry with this essential handbook to the core topics of shopper marketing.
Published: November 2015, PaperbackEAN: 9780749476915
Understand the principles and practices behind responsible fashion retailing and cost-effective supply chain management in the fashion industry.
Published: November 2015, PaperbackEAN: 9780749472986
Benefit from a complete overview and step by step guide to the tools, techniques and application of category management.
Published: October 2015, HardbackEAN: 9780749472306
Drive efficient sourcing within any organization through applying the highly successful concepts and methods used in IKEA.
Published: August 2015, PaperbackEAN: 9780749473976
Maintain a strong product presentation and employ an effective merchandising strategy, with this comprehensive guide to winning the retail war.
Published: January 2015, PaperbackEAN: 9780749472641
Reflect on the changing needs of the global marketplace and respond to challenges faced by retailers with this collection of key developments in supply chain management in retail.
Published: April 2014, PaperbackEAN: 9780749468231