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Retail Studies

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Showing 1 - 10 of 23 results

Showing 1 - 10 of 23 results

Sales and Marketing Channels

Sales and Marketing Channels

Julian Dent

£29.99

Utilise a complete economic framework for taking products and services to market with this updated and multi-sector approach to distribution strategy.


Published: April 2018, Paperback
EAN: 9780749482145

Available to pre-order from 3rd January 2018
Managing the Retail Supply Chain

Managing the Retail Supply Chain

James Topps, Glenn Taylor

£39.99

Get an overview of retail supply chain and the differences within the different retail sectors, supported by tools and bona fide cases.


Published: January 2018, Paperback
EAN: 9780749480622

Pre-order now



E-Commerce Website Optimization

E-Commerce Website Optimization

Dan Croxen-John, Johann van Tonder

£19.99

Convert online traffic and increase revenue this invaluable step-by-step guide to e-commerce website optimisation.


Published: January 2017, Paperback
EAN: 9780749475383

Buy now


Advanced Customer Analytics

Advanced Customer Analytics

Mike Grigsby

£29.99

Resolve data-heavy retail marketing questions through key analytic steps, with expert guidance in a direct and conceptual style.


Published: October 2016, Paperback
EAN: 9780749477158

Buy now



Retail Marketing Strategy

Retail Marketing Strategy

Constant Berkhout

£29.99

Improve and develop your marketing strategy in the retail industry with this essential handbook to the core topics of shopper marketing.


Published: November 2015, Paperback
EAN: 9780749476915

Buy now


Fashion Logistics

Fashion Logistics

John Fernie, David B. Grant

£44.99

Understand the principles and practices behind responsible fashion retailing and cost-effective supply chain management in the fashion industry.


Published: November 2015, Paperback
EAN: 9780749472986

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Category Management in Purchasing

Category Management in Purchasing

Jonathan O'Brien

£49.99

Benefit from a complete overview and step by step guide to the tools, techniques and application of category management.


Published: October 2015, Hardback
EAN: 9780749472306

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Strategic Sourcing and Category Management

Strategic Sourcing and Category Management

Magnus Carlsson

£39.99

Drive efficient sourcing within any organization through applying the highly successful concepts and methods used in IKEA.


Published: August 2015, Paperback
EAN: 9780749473976

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Field Visual Merchandising Strategy

Field Visual Merchandising Strategy

Paul J. Russell

£14.99

Maintain a strong product presentation and employ an effective merchandising strategy, with this comprehensive guide to winning the retail war.


Published: January 2015, Paperback
EAN: 9780749472641

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Logistics and Retail Management

Logistics and Retail Management

John Fernie, Leigh Sparks

£44.99

Reflect on the changing needs of the global marketplace and respond to challenges faced by retailers with this collection of key developments in supply chain management in retail.


Published: April 2014, Paperback
EAN: 9780749468231

Buy now



Showing 1 - 10 of 23 results


Showing 1 - 10 of 23 results