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Digital Marketing, Branding  This extract from Social First Brands by Tom Miner explains how strategic commenting powers outbound social engagement, grows brand reach and supports community building.
Branding, Marketing Strategy & Planning, Strategy & Planning  When ads spark backlash, brands risk losing trust. Discover how marketers can prevent missteps and pivot effectively to protect reputation.
Marketing Strategy & Planning, AI, Digital & Technology  In this article, Kamila Miller examines how artificial intelligence (AI) is transforming consumer trust, decision-making and brand loyalty. She outlines essential strategies for marketing leaders to foster transparency, fairness and consumer autonomy in an AI-driven marketplace, where trust has become the ultimate competitive advantage for sustainable business growth.
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Benjamin Bryant  £ 32.99
Ben Verinder  £ 29.99
Mike Hower  £ 29.99
Jamie-Lee Abtar  £ 29.99
Rachel Miller  £ 32.99
Nasir Salari  £ 39.99