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Marketing Strategy & Planning, AI, Digital & Technology  In this article, Kamila Miller examines how artificial intelligence (AI) is transforming consumer trust, decision-making and brand loyalty. She outlines essential strategies for marketing leaders to foster transparency, fairness and consumer autonomy in an AI-driven marketplace, where trust has become the ultimate competitive advantage for sustainable business growth.
Digital Marketing, Artificial Intelligence  Wondering if AI will replace marketers? The future of marketing isn’t human vs machine, but human with machine. Discover how AI is reshaping marketing jobs and why embracing AI skills makes you a more valuable, future-proof marketer.
PR & Communications, Marketing Strategy & Planning  In times of volatility, leaders face more than just strategic and operational pressures. They also shoulder the emotional, psychological and practical weight of guiding their teams through uncertainty. Alison Arnot takes you through the 7 ways to lead your company through a crisis.
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Jamie-Lee Abtar  From £ 29.99
Rachel Miller  From £ 32.99
Zizheng Yu, Hyunsun Yoon  From £ 39.99
Nasir Salari  From £ 39.99
Katie Hart  From £ 26.99
Jo Wiltshire, Catrin Cousins  From £ 39.99