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About the book
Retailing has been the most dynamic sector of industry over the past 20 years and supermarkets such as Tesco, Sainsbury's, Asda, Safeway, M&S, Walmart, Aldi and Lidl have led the way in growth, operating efficiencies and profitability. With unrivalled access to the top decision-makers in all the leading companies, The Grocers describes and analyses the strategies, organization and cultures that have made the supermarkets what they are today.
With a forward by former Asda CEO Allan Leighton, this fully updated third edition of The Grocers also includes material on the rise of online retailing, the success of the hard discount chains and the influence of environmental issues on consumer attitudes and behaviour. Retailers, managers and students can all learn from the secrets of success it contains, and the pitfalls to avoid.
About the authors
Andrew Seth is a director of several companies and is a business writer, broadcaster and consultant. He worked in the UK, Europe and the USA for Unilever and was Chairman of Lever Brothers UK, forming close relationships with many of today's leading retailers.
Geoffrey Randall is an author and independent consultant specializing in marketing training and management education. His clients have included Unilever, BT, McVitie's and WHSmith. He has a background in market research, marketing and strategic planning, and also writes and lectures on business topics.
- The Grocers is a terrific story compellingly told; the growth of the world retailers is well portrayed. Written with authority by two consummate business professionals, the analysis of brands and retailing rang a whole lot of bells.
- Niall Fitzgerald, Chairman, Unilever plc, London