If you're like the rest of us in marketing - or even part of that ever increasing, inquisitive public, wanting to know about the senses - you've come to the right place. Neil Gains writes with a wealth of science mixed with a dollop of marketing, and baked with practicality. Read what he has to say about how the senses do more than please our eyes, nose, palate, skin. These senses create meaning. Brands can use these meanings to grab their consumers, holding them closer than ever before. And Brand esSense is a fun read. You end with practical frameworks for designing products and services. But you have to read the book, take it in, and really think just how YOU are going to harness what clever developers and marketers have been profiting from for years.