- Explains the strategic benefits of anticipating and reading market needs, trends and developments
- Gives readers the insights to analyze their current position and anticipate moves in market flow
- Includes tools, downloadable and within the book, practical exercises and advice to support decision-making at every stage
- Provides case studies and examples of businesses that have successfully made and implemented a strategy from anticipating market direction
- Shares practical strategic methods and approaches to adding innovation, achieving agility and stronger business models to secure competitive advantage
- Online Resources: downloadable figures and tables from the book