Operate a demand-driven supply chain and adopt the process in your company successfully.
Many companies are moving from traditional forecasting (forecasting push) to demand-driven. Demand-driven can be applied in all supply chain configurations. It is an 'end-to-end' supply chain replenishment process. Only in the last three years has demand-driven begun to challenge 'forecast push'. Demand-Driven Supply Chain Management is the 'go-to' source for industry supply chain/operations executives and students because it describes, in a readable but rigorous manner, the 'what, how and why' of the demand-driven SCM process. Key themes include: what is demand-driven; why demand-driven is the correct way to manage a supply chain; how to operate a demand-driven supply chain; and how to adopt the demand-driven process in your company.
Demand-Driven Supply Chain Management includes case studies and examples from the author's direct experience of working with large global companies alongside illustrations and diagrams. It includes chapter summaries to aid comprehension and a comprehensive reading list and bibliography to facilitate further reading.
Simon Eagle is a senior supply chain planning and strategy consultant with over 20 years of international industry experience and significant expertise in S&OP and demand-driven supply chain management. He works with manufacturing and distribution companies that wish to make a transformational improvement in their E2E operations and supply chain performance and does so through helping them to adopt 'demand-driven' planning and execution.
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