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Digital Darwinism

Surviving the New Age of Business Disruption

Learn to face the chaos in the new era of disruption with this exhilarating and at times provocative account of digital transformation.
EAN: 9781398601925
Edition: 2
Format: 216x138
240 pages

About the book

If ever there was a time to learn how to adapt and bounce back from whatever the world throws at you - it's now. Disruption has come back with a vengeance: learn how to keep your business relevant and meet your customers' new expectations or be left behind. Digital Darwinism is the call to arms for business leaders to use new technologies to do better and show up. There are opportunities aplenty for those ready to grab them.

Bestselling author and business influencer Tom Goodwin is back with this entirely revised new edition of Digital Darwinism. This book guides you through the unrelenting pace of change and uncertainty facing business leaders today. Currently in a hybrid world where digital and real-world experiences collide and are expected to seamlessly blend into one another, never has the need to be on top of your digital transformation been felt more strongly. With new expectations from customers and employees alike, how will your business grow and survive the future?

Learn how to become truly customer-centric, drive digital transformation through a culture of real innovation and challenge assumptions of how things have been done before. The survival of your business depends on it.

About the authors

Tom Goodwin is a writer, speaker and advertising and media provocateur and consultant. He has been voted a top 10 voice in Marketing by LinkedIn, one of 30 people to follow on Twitter by Business Insider, and a 'must-follow' by Fast Company. An industry commentator on the future of marketing and business, he is a columnist for TechCrunch and Forbes and frequent contributor to the Guardian, GQ, Ad Age, Wired, Ad Week, Inc, MediaPost and Digiday. He is based between London, UK, and New York City in the United States.