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Marketing & Sales, Marketing Strategy & Planning, Digital Marketing  Every marketer knows the Call-To-Action (CTA) is important. Throughout the buyer’s journey, we test words, buttons and placement, attempting to figure out the best possible way to convert consumers
Marketing & Sales, Branding, Marketing Analytics, Customer Experience  Inconsistent customer experiences can quietly undermine your brand, making even great products and service teams ineffective and costing more than you might think. Here's why it matters.
Marketing & Sales, Branding, Marketing Strategy & Planning, Digital Marketing  Andrew Geoghan discusses Kantar’s Blueprint for Brand Growth highlights three key factors—meaning, difference, and salience—that predict brand success. Brands excelling in these areas outperform competitors, drive pricing power and sustain long-term growth through predisposition, presence, and expansion.
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