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Public Affairs in Practice

A Practical Guide to Lobbying

Stuart Thomson, Steve John
Practical guide to the public affairs industry, explaining the methods used by practitioners and exploding some of the myths.

In association with

EAN: 9780749444723
Edition: 1
Format: 233x156
192 pages

About the book

Public Affairs in Practice explains how public affairs (PA) is now much more than just political lobbying. Modern PA includes working with other policy-making bodies, such as regulators, commercial organizations and other interested parties.

This is the first book to examine the methods PA professionals use to make an impact. It takes each area of the industry in turn and looks at the tools involved in delivering a PA programme. It also highlights the potential benefits of public affairs, such as protecting an organization from perceived threats of new regulation; identifying new market opportunities; and raising the profile of an organization. Case studies and tips from industry professionals make this a practical "how to" guide for practitioners at all levels and students.

Importantly, the authors consider not only established markets the US, UK and Western Europe but also the opportunities presented to companies from these countries by the EU accession states and China, where there are currently very few PA professionals.

Finally, there is a discussion of future trends and developments in PA.

About the authors

Stuart Thomson, Steve John

More about Stuart Thomson, Steve John

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