The role of the public relations practitioner is ever-more demanding, with even those entering the profession expected to possess sophisticated skills. Public Relations in Practice aids development of these skills by looking at key functional areas of public relations from the practitioner's point of view.
The role of the public relations practitioner is becoming ever more demanding: even those who have just entered the profession are expected to possess a range of sophisticated skills and knowledge. This fully updated second edition of Public Relations in Practice aids in the development of these skills by looking at the key functional areas of public relations from the practitioner's point of view.
International in scope, and written in a practical and easy-to-follow style, this new edition is packed with advice from expert practitioners in the field including Ardi Kolah and Pamela Mounter. Public Relations in Practice will provide a sound introduction to a wide range of specialist areas, including:
- Marketing communications
- Internal communication
- Financial public relations
- Government and local government relations
- Public relations for non-commercial organizations
- Business-to-business (B2B) public relations
- International communications
- Pressure groups
- Corporate social responsibility
- Public relations for the services sector
Anne Gregory is Professor of Public Relations and Director of the Centre for Public Relations Studies at Leeds Metropolitan University. She is the consultant editor of Kogan Page's PR in Practice series, published in conjunction with the Chartered Institute of Public Relations (CIPR), and the author of Planning and Managing Public Relations Campaigns, also published in the series.