- Create a long term customer engagement strategy rather than short term activity with minimal ROI, using interviews with global practitioners, template examples and case studies from National Geographic, Lush, South West Airlines, Dreams Beds and Mumsnet
- Measure and interpret social media activity into actionable data insights for the business
- Maximize community engagement, integrated content marketing, reputation, audience segmentation and channel investment with speed and clarity
- Focuses on big-picture strategy rather than micro-level social media management, so the frameworks and methods discussed remain relevant over time
- Online resources: digital versions of the templates featured in the book
Social Media Strategy
A Practical Guide to Social Media Marketing and Customer Engagement
Design, activate and measure a clear social media strategy which is directly accountable to your wider business objectives and engages with an integrated customer engagement strategy.
Key features at a glance
EAN: 9780749497071
Edition: 1
Published:
Format: 234x155
272 pages
About the book
Create a long-term customer engagement strategy using effective social media campaigns that enhance ROI across channels, using guidance and examples from National Geographic, Lush, Dreams and more.
Organizations often talk of digital planning but struggle to know which channels to invest in, how to integrate them with content marketing activity, or fail to develop measurable outputs that align with business objectives. This book provides a clear road map for efficient planning, deliverance and financial accountability of social media's contribution to the business.
Social Media Strategy provides a simple, structured way to create integrated customer engagement and social media campaigns that work, delivering practical guidance on key areas, such as:
-Identifying and targeting audience segments
-Methods of two-way community engagement
-Reputation management
-Being present on the right channels
-Driving action through influencers
-Identifying the relevant tools and platforms to audit, track and measure business impact and customer engagement
With example templates, interviews and global case studies including National Geographic, Lush, South West Airlines, Dreams, Mumsnet and more, this professional guide delivers a long-term solution for maximizing social media led business development for any business.
About the authors
Julie Atherton is a business leader, public speaker, consultant and strategist with 30 years' experience gained working with global brands including Nissan, ITV, Deloitte Digital, Asos and St John Ambulance. Awarded IDM Educator of the Year in 2018, she trains marketing professionals and business leaders in digital, brand, social media and content marketing. She is also an experienced trustee and non-executive director for a range of organizations including the IDM Qualifications Advisory Board and Union of Brunel Students.
An essential read for anyone who wants to implement successful social media campaigns. Highly recommended.
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