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Social Media Strategy

A Practical Guide to Social Media Marketing and Customer Engagement

Design, activate and measure a clear social media strategy which is directly accountable to your wider business objectives and engages with an integrated customer engagement strategy.
Available to pre-order from 3rd July 2019
EAN: 9780749497071
Edition: 1
Format: 234x156

About the book

Social Media Strategy provides a simple, structured way to create integrated customer engagement and social media campaigns that work. Organizations often talk of digital planning but struggle to know which channels to invest in, how to integrate them with content marketing activity, or fail to develop measurable outputs that align with business objectives. This book provides a clear road map for efficient planning, deliverance and financial accountability of social media's contribution to the business.

Social Media Strategy delivers practical guidance such as identifying and targeting audience segments, methods of two-way community engagement, reputation management, being present on the right channels, and driving action through influencers. It also identifies the relevant tools and platforms to audit, track and measure business impact and customer engagement. With example templates, interviews and global case studies including Virgin, Nissan, Very and the National Trust, this professional guide delivers a long-term solution for maximizing social media led business development.

About the authors

Julie Atherton

Julie Atherton FIDM has led digital agencies for more than 15 years as a senior marketing and business strategist, specializing in social media, with clients including Nissan, ASOS, the PDSA and More Th>n. Influential on multiple marketing councils, she is Chair of the DMA Social Media Council, Lead tutor and course creator for IDM social media courses, the IDM Qualifications Advisory Board Member and a founding member of APG West. A regular speaker and commentator, Atherton is also Founder and Managing Director of Small Wonder, a digital agency based in the UK.

More about Julie Atherton