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Strategic Marketing Communications

Marketing Communications text for for the CIM syllabus.
EAN: 9780749429188
Edition: 2
Format: 232x155
300 pages

About the book

This textbook follows the advanced level syllabus in Marketing Communications for the CIM syllabus. Approaching the subject of marketing from an international perspective, Strategic Marketing Communications features case studies, model documents and checklists.

About the authors

PR Smith

PR Smith is a marketing consultant, best-selling business author and inspirational speaker. Paul has helped hundreds of businesses, including innovative start-ups and established blue chip companies to boost their results with better marketing. He is also the author of Strategic Marketing Communications and Great Answers to Tough Marketing Questions (both published by Kogan Page), as well as, his personal social media campaign.

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Chris Berry

The late Chris Berry worked as a marketing manager in industrial products and also in selling consumer goods. As a marketing consultant he worked extensively in the UK and in Central Europe, where much of his work has focused on development of small businesses in Hungary. His local government work in the UK involved establishing Tottenham Business Development Centre and bringing ERDF money into North-East London. He lectured in Marketing at London Guildhall University, where he produced teaching videos with Paul Smith on a variety of Design Management topics, and he was on-screen presenter for the Marketing Multimedia Consortium.

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Alan Pulford

Alan Pulford is the Marketing Director of the Multimedia Marketing Consortium, visiting fellow at the Manchester Metropolitan University and Course Director and Senior Academic Adviser to the Chartered Institute of Marketing.

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