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Strategic Marketing Communications

Strategic Marketing Communications

PR Smith, Chris Berry, Alan Pulford


Marketing Communications text for for the CIM syllabus.

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About the book

This textbook follows the advanced level syllabus in Marketing Communications for the CIM syllabus. Approaching the subject of marketing from an international perspective, Strategic Marketing Communications features case studies, model documents and checklists.

Book Details

  • EAN: 9780749429188
  • Edition: 2
  • Published: 1st July 1999
  • Paperback
  • Format: 232x155
  • 300 pages

About the Author

PR Smith is a marketing consultant, best-selling business author and inspirational speaker. Paul has helped hundreds of businesses, including innovative start-ups and established blue chip companies to boost their results with better marketing. He is also the author of Strategic Marketing Communications, Marketing Communications and Great Answers to Tough Marketing Questions (all published by Kogan Page).

PR Smith

Chris Berry

Alan Pulford

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