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Strategic Marketing Communications

Marketing Communications text for for the CIM syllabus.
EAN: 9780749429188
Edition: 2
Format: 232x155
300 pages

About the book

This textbook follows the advanced level syllabus in Marketing Communications for the CIM syllabus. Approaching the subject of marketing from an international perspective, Strategic Marketing Communications features case studies, model documents and checklists.

About the authors

Chris Berry

The late Chris Berry worked as a marketing manager in industrial products and also in selling consumer goods. As a marketing consultant he worked extensively in the UK and in Central Europe, where much of his work has focused on development of small businesses in Hungary. His local government work in the UK involved establishing Tottenham Business Development Centre and bringing ERDF money into North-East London. He lectured in Marketing at London Guildhall University, where he produced teaching videos with Paul Smith on a variety of Design Management topics, and he was on-screen presenter for the Marketing Multimedia Consortium.

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Alan Pulford

Alan Pulford is the Marketing Director of the Multimedia Marketing Consortium, visiting fellow at the Manchester Metropolitan University and Course Director and Senior Academic Adviser to the Chartered Institute of Marketing.

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PR Smith

PR Smith is an international speaker, integrated digital marketer, author (6 books in 8 languages) and founder of SOSTAC® Planning framework, voted in the Top 3 business models worldwide by the Chartered Institute of Marketing's Centenary Poll and now adopted by innovative companies like Linkedin, KPMG, Greenpeace and disruptive start-ups. He has just launched the SOSTAC® Certified Planners online portal where visitors learn to write the perfect plan in 4 minutes (video). PR Smith also founded the Great Sportsmanship Programme, an inspirational NFP edutainment programme which inspires a new generation of global citizens from Dubai to Dublin through short stories about sportsmanship. He is the author of Marketing Communications (now in its 7th edition) Strategic Marketing Communications and Great Answers to Tough Marketing Questions (both published by Kogan Page).

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