Benefit from practical advice on the product management system, covering all aspects of the product manager's tasks, such as product strategy, planning, development, marketing, profitability and branding.
There are many product managers; often their responsibilities are extensive and expectations of performance overwhelming. In the second edition of Successful Product Management, Stephen Morse focuses on the skills and techniques required from the product manager to be effective as the architect and support of the product line, from developing the product plan to the product life cycle, control and communication.
Published in association with Marketing magazine, the UK's leading magazine for the marketing and advertising community, this book offers a practical approach to the product management system, covering all aspects of the key tasks, including Product strategy; New product development (NPD); Product marketing; Product; profitabilit; and Branding.
The detailed examples and checklists featured in Successful Product Management will assist all product managers, whether they are new to marketing or adapting their existing roles to create new ideas as they strategize, plan and develop products.
Stephen Morse is an independent management consultant working with international businesses as a product manager and marketing planning manager. He has operated as a consultant in the fields of company planning, marketing strategy, sales management and sales training in companies concerned with electronics, chemicals, travel and transport, and services such as consulting engineers, agricultural consultancy and airlines. He is a senior lecturer at Management Centre Europe (Brussels) and the author of many business and marketing books.