Successful Product Management offers practical advice on the product management system, covering all aspects of the product manager's tasks, such as product strategy, planning, development, marketing, profitability and branding. There are examples and checklists.
There are many product managers. Often their responsibilities are extensive and expectations of performance overwhelming. In this second edition of Successful Product Management, Stephen Morse focuses on the skills and techniques the product manager needs to be effective as the architect and support of the product line, from developing the product plan to the product life cycle, control and communication. Published in association with Marketing, Britain's leading magazine for the marketing and advertising community, the book offers a practical approach to the product management system, covering all aspects of the tasks, including
New product development (NPD)
The detailed examples and checklists in Successful Product Management will assist all product managers, whether they are new to marketing or adapting their existing roles and want to freshen their ideas as they strategize, plan and develop products.
Stephen Morse is an independent management consultant working with international businesses as a product manager and marketing planning manager. He has operated as a consultant in the fields of company planning, marketing strategy, sales management and sales training in companies concerned with electronics, chemicals, travel and transport, and services such as consulting engineers, agricultural consultancy and airlines. He is a senior lecturer at Management Centre Europe (Brussels) and the author of many business and marketing books.