- Focuses on the skills and techniques required for all key product management tasks, including product strategy, product marketing, product profitability, branding and new product developement (NPD)
- Provides detailed examples and checklists to assist Product Managers at any stage in their career, to freshen their ideas and strategize, plan and develop products more effectively
- Published in association with Marketing magazine, the UK's leading publication for marketing and advertising professionals, to offer a practical approach to product management