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Successful Product Management

Benefit from practical advice on the product management system, covering all aspects of the product manager's tasks, such as product strategy, planning, development, marketing, profitability and branding.
EAN: 9780749427023
Edition: 2
Format: 234x153
150 pages

About the book

There are many product managers; often their responsibilities are extensive and expectations of performance overwhelming. In the second edition of Successful Product Management, Stephen Morse focuses on the skills and techniques required from the product manager to be effective as the architect and support of the product line, from developing the product plan to the product life cycle, control and communication.

Published in association with Marketing magazine, the UK's leading magazine for the marketing and advertising community, this book offers a practical approach to the product management system, covering all aspects of the key tasks, including Product strategy; New product development (NPD); Product marketing; Product; profitabilit; and Branding.

The detailed examples and checklists featured in Successful Product Management will assist all product managers, whether they are new to marketing or adapting their existing roles to create new ideas as they strategize, plan and develop products.

About the authors

Stephen Morse

Stephen Morse is an independent consultant with wide experience both in product and service marketing and in training product managers. He has operated as a consultant in the fields of company planning, marketing strategy, sales management and sales training in companies concerned with electronics, chemicals, travel and transport, and services such as consulting engineers, agricultural consultancy and airlines. He has worked in many countries in Europe and the Middle East. He has recently been specialising in marketing management skills for managers in Taiwan and Japan and for training companies in North London and Suffolk.

More about Stephen Morse