Andy Maslen's Pro Copywriting Tip: Pay Them a Compliment

Andy Maslen, author of Persuasive Copywriting, reminds us that flattery will get you everywhere. Persuasive Copywriting takes you deep inside customers' brains. You'll learn the relationship between selling and storytelling. And the market-tested techniques that get people to engage with, and be persuaded by, your copy. Use it to modify people's behaviour by tapping into their deepest psychological drives.