Andy Maslen's Pro Copywriting Tips: Forget 'Good' Grammar

Andy Maslen, author of Persuasive Copywriting, argues that the ends are much more important than the means. Persuasive Copywriting takes you deep inside customers' brains. You'll learn the relationship between selling and storytelling. And the market-tested techniques that get people to engage with, and be persuaded by, your copy. Use it to modify people's behaviour by tapping into their deepest psychological drives.