Andy Maslen's Pro Copywriting Tips: Set Them a Puzzle

Andy Maslen, author of Persuasive Copywriting, explains why readers can't resist a good puzzle. Persuasive Copywriting takes you deep inside customers' brains. You'll learn the relationship between selling and storytelling. And the market-tested techniques that get people to engage with, and be persuaded by, your copy. Use it to modify people's behaviour by tapping into their deepest psychological drives.