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Building a Culture of Innovation: The Importance of Leadership

In this video, Derek Bishop, co-author of Building a Culture of Innovation, explains the role of strong leadership and its relevance in culture and innovation. By changing your organizational culture to one that supports innovation, you will remove the barriers that stop you responding quickly and agilely to changing market conditions and opportunities for growth.

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About the Book

Supported with downloadable resources, Building a Culture of Innovation is an essential read for business leaders and change implementation teams who want to place innovation at the heart of their business strategy.