How Gamification Can Improve Your Market Research

Betty Adamou, author of Games and Gamification in Market Research, reveals the benefits of using games and play in market research and how it can glean better data.

From the advantages of gaining such intrinsic engagement to the way that game-based surveys compare to more traditional methods, explore how you can use games and gamification to access more accurate data and consumer insight in your research. Games and Gamification in Market Research will enable your organization to increase consumer engagement and insight by using market research methods that are built for business success.