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How Marketers Can Adopt Tech Innovation to Improve Consumer Engagement & Brand Experiences

Using new technologies to create immersive experiences and engage with consumers globally

In this video, Shirra Smilansky, author of Experiential Marketing, explores how new digital technologies have created the opportunity for brands to take an experience to a much wider audience and create unique, tailored experiences to suit their needs.

Watch this video to understand how to use these technologies to incentivise consumers and reach audiences globally, with immersive technologies and personalisation that has never previously been achievable – until now.