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Go to Business, Finance, Risk, Information Management

Kevin Murray talks about the secret to success

17th July 2017 | Kevin Murray

In this video, Kevin Murray, author of People with Purpose, talks about how the secret to successful business and getting your team aligned is to get your purpose all on one page. Once you have done this, you an share it with your teams all over the organization to allow them to interpret it in their own way.

People with Purpose explores the competitive advantage of having a compelling purpose at the heart of your business strategy, especially when combined with powerful values and a focus on relationships.

Kevin Murray specializes in strategic communications, reputation management and leadership coaching. He has almost 40 years' experience in communications, including appointments as Director of Communications of British Airways, Director of Corporate Affairs at the UK Atomic Energy Authority, and Chairman of the biggest public relations and communications group in the UK for more than 15 years. He is also author of The Language of Leaders and Communicate to Inspire, both shortlisted for the CMI Management Book of the Year Awards in 2013 and 2014 respectively, and published in multiple languages around the world.

Buy People with Purpose with 20% off with the discount code VTRPWP20 at the checkout https://www.koganpage.com/PeopleWithPurpose

£19.99

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Business, Finance, Risk, Information Management

The Kogan Page range of management and leadership books combines leading authors, practicality, detailed case studies and best-practice methodology. Our books are used by managers and leaders worldwide to make informed decisions based on the latest business thinking. Follow us on Twitter @KPMgmtLeaders.

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People with Purpose