Laurie Young on Thought Leadership
Laurie Young talks about his book Thought Leadership: Prompting Businesses to Think and Learn. Drawing on over 30 years of experience engaging with thought leadership, Young provides an extensive examination of its history, its purpose, its future, and how you can make thought leadership work for you.
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About the Book
Packed with ground-breaking case studies from global organisations such as IBM, Deloitte, Allen & Overy, Fairtrade, Philips and Unilever; and with over 50 unique interviews with some of the world's acknowledged business leaders, Thought Leadership can help anyone involved in the business decision-making process to gain alignment across their company regarding the challenges they face.