We use cookies to improve your experience. By using our site you are accepting our cookie policy. 
Read our privacy policy to learn more.



Go to Marketing & Public Relations

More Data Doesn't Always Result in Better Marketing

8th April 2015 | Colin Strong

Colin Strong, author of Humanizing Big Data, challenges received wisdom that the more data you have on individuals, the better quality the marketing you’re able to undertake.

Save 20% when you buy Colin's book, Humanizing Big Data, with discount code MKTHBDB

Additional videos featuring insight from Colin is available on our YouTube Channel.


Marketing & Public Relations

Keep up to date with the latest innovations and best practices within marketing, branding, advertising and sales with our range of marketing books and resources from leading experts. FREE UK/US delivery on all orders.

Go to zone