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More Data Doesn't Always Result in Better Marketing

Colin Strong, author of Humanizing Big Data, challenges received wisdom that the more data you have on individuals, the better quality the marketing you’re able to undertake.

Save 20% when you buy Colin's book, Humanizing Big Data, with discount code MKTHBDB

Additional videos featuring insight from Colin is available on our YouTube Channel.

Humanizing Big Data (9780749472115)
Book

Humanizing Big Data

Colin Strong
From £19.99