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The Impact of Experiential Trends & Pop-ups on the Retail Environment

What lies in store for retail as consumers continue to demand immersive experiences?

In this video, Shirra Smilansky, author of Experiential Marketing, explores how the future of traditional retail is changing, as the pop-up culture, e-commerce and immersive brand experiences continue to engage with consumers’ evolving needs and create an effective omnichannel experience.

Watch the video to understand how traditional retailers can use these trends and cultural shifts to their advantage, and why changing consumer behaviours now demand a different level of engagement.

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