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Creating Competitive Advantage

How to be Strategically Ahead in Changing Markets

Stay ahead of the fast-paced market flow with the tools and information you need to anticipate trends and develop active strategies.
EAN: 9780749474393
Edition: 1
Format: 235 x 155
248 pages

FREE UK and US delivery

About the book

The economic environment is global, highly sophisticated and in continuous fast flux. The challenge for business leaders, executives and strategists is to read and respond agilely to trends and underlying movements to stay ahead of dynamic market flow and change. Creating Competitive Advantage sets out a compelling case for the business benefits of better market anticipation, and provides tools and approaches to develop a forward-looking strategy that will deliver these. Through theory, case studies and practical insights, the book demonstrates how better analysis of market trends and scanning of the environment combined with business model change and confident leadership can gain and maintain competitive advantage.

With the right approach, game-changing strategy can be highly accessible for all business strategists and owners, rather than as today, the almost exclusive reserve of a few brave and instinctive entrepreneurs. With tools, assessments and models to get more value out of the business data you already have and take your strategy to the next level through analytically-supported intuition, Creating Competitive Advantage gives business leaders and strategists the toolkit to move from a responsive mindset to a leading one.

Online supporting resources for this book include downloadable figures and tables from the book.

About the authors

Kevin Uphill has enjoyed a long and successful career as an entrepreneur, strategist and mergers and acquisitions advisor. He is founder and Chairman of Avondale Group (www.avondale.co.uk), a leading International Mergers & Acquisitions boutique founded in 1991. In addition to its commercial business sales services, the practice has a growing strategy and mentoring division. Kevin is a respected speaker and thought leader on business strategy and journeys, mergers and acquisitions. He is the author of How to Buy and Sell a business for Wealth (Falconbury, 2001) and of 'Navigating The Rivers of Cash' (Falconbury, 2015).

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