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Digital Marketing

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Showing 21 - 30 of 40 results

Showing 21 - 30 of 40 results

Understanding Social Media

Understanding Social Media

Damian Ryan

£19.99

Learn how to use social media channels to grow your customer base, increase engagement and build a business, with this ultimate guide to social media.


Published: April 2015, Paperback
EAN: 9780749473563

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Customer-Centric Marketing

Customer-Centric Marketing

Neil Richardson, Jon James, Neil Kelley

£19.99

Improve how customers perceive a business by tapping into the benefits of sustainable development through digital marketing.


Published: February 2015, Paperback
EAN: 9780749472092

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The Best Digital Marketing Campaigns in the World II

The Best Digital Marketing Campaigns in the World II

Damian Ryan

£19.99

This book brings together an international collection of the most successful digital marketing campaigns of recent times, assessing what they achieved and the business lessons learnt.


Published: March 2014, Paperback
EAN: 9780749469689

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Stickier Marketing

Stickier Marketing

Grant Leboff

£19.99

Move away from the old marketing system of shouting messages at people to a new model of customer engagement, where you can attract customers by providing value and becoming 'sticky'.


Published: February 2014, Paperback
EAN: 9780749471088

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Digital State

Digital State

Simon Pont

£14.99

12 leading innovators from the worlds of branding, advertising and marketing engage with the Digital State, and give their unique views on what the future holds for consumers.


Published: June 2013, Paperback
EAN: 9780749468859

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Pioneers of Digital

Pioneers of Digital

Mel Carson, Paul Springer

£19.99

Pioneers of Digital is about those individuals who have truly altered the way advertising, marketing and other communications industries operate, through their groundbreaking ideas and creative ingenuity.


Published: October 2012, Paperback
EAN: 9780749466046

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Paid, Owned, Earned

Paid, Owned, Earned

Nick Burcher

£19.99

Paid, Owned, Earned is about the complexity of media channels confronting brands, agencies and advertisers. With a multitude of case studies and original thinking it provides a clear framework on how best…


Published: March 2012, Paperback
EAN: 9780749465629

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Spending Advertising Money in the Digital Age

Spending Advertising Money in the Digital Age

Hamish Pringle, Jim Marshall

£29.99

Spending Advertising Money in the Digital Age provides detailed advice, backed up by solid research, on how to understand today's complex media landscape, allocate a brand's media budget most accurately,…


Published: December 2011, Paperback
EAN: 9780749463052

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The Best Digital Marketing Campaigns in the World

The Best Digital Marketing Campaigns in the World

Damian Ryan, Calvin Jones

£16.99

The Best Digital Marketing Campaigns in the World brings together an international collection of the most successful digital marketing campaigns of our time, assessing what they achieved and the business…


Published: June 2011, Paperback
EAN: 9780749460624

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You.com

You.com

Cresta Norris

£12.99

You.com is a business guide to harnessing new and emerging online and social media tools to create and manage your online profile. It includes essential advice on making the most of such non traditional…


Published: May 2011, Paperback
EAN: 9780749461980

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Showing 21 - 30 of 40 results


Showing 21 - 30 of 40 results