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Digital Marketing

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Showing 21 - 30 of 56 results

Showing 21 - 30 of 56 results

Digital Selling

Digital Selling

Grant Leboff

£19.99

Understand how the communication revolution has transformed consumer behaviour and how to adapt your selling strategy to the new digital landscape.


Published: September 2016, Paperback
EAN: 9780749475079

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Tactical SEO

Tactical SEO

Lee Wilson

£19.99

Understand the opportunities, challenges and overlooked potential that SEO can bring to any webpage or website, by identifying the why behind the how of search marketing.


Published: August 2016, Paperback
EAN: 9780749477998

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Social Selling

Social Selling

Tim Hughes, Matt Reynolds

£19.99

Build your authority and influence as a sales professional on social networks, in order to engage with decision-makers and change-makers, and ultimately 'hack' the buying process.


Published: July 2016, Paperback
EAN: 9780749478018

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Digital Marketing Strategy

Digital Marketing Strategy

Simon Kingsnorth

£29.99

Understand how to develop and implement digital techniques to your marketing strategy with this complete guide to the process of digital marketing.


Published: May 2016, Paperback
EAN: 9780749474706

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How Cool Brands Stay Hot

How Cool Brands Stay Hot

Joeri Van Den Bergh, Mattias Behrer

£19.99

Market to Generations Y and Z more effectively by learning how to remain a relevant, appealing brand in the eyes of the most sceptical generations.


Published: April 2016, Paperback
EAN: 9780749477172

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The TV Brand Builders

The TV Brand Builders

Andy Bryant, Charlie Mawer

£19.99

Effectively create and maintain a brand in television broadcasting with this incisive yet practical guide to the marketing strategies behind them.


Published: April 2016, Paperback
EAN: 9780749476687

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Market Research in Practice

Market Research in Practice

Matthew Harrison, Julia Cupman, Oliver Truman, Paul Hague

£29.99

Learn the fundamentals of market research with this essential resource for students, new researchers and marketers.


Published: March 2016, Paperback
EAN: 9780749475857

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On Purpose

On Purpose

Shaun Smith, Andy Milligan

£19.99

Define your business purpose and deliver multi-channel customer experiences to go beyond expectations and drive profitable growth.


Published: November 2015, Paperback
EAN: 9780749471910

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Social Media Risk and Governance

Social Media Risk and Governance

Phil Mennie

£29.99

Understand the elements of good social media governance and deal with risk, whilst still gaining from the opportunities these technologies offer.


Published: October 2015, Paperback
EAN: 9780749474577

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Practical Text Analytics

Practical Text Analytics

Steven Struhl

£29.99

Apply the tools and techniques of text analytics with ease and add value to your company by understanding its key approaches and the business reality behind them.


Published: July 2015, Paperback
EAN: 9780749474010

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Showing 21 - 30 of 56 results


Showing 21 - 30 of 56 results