This book brings together an international collection of the most successful digital marketing campaigns of recent times, assessing what they achieved and the business lessons learnt.
Published: March 2014, Paperback
Pioneers of Digital is about those individuals who have truly altered the way advertising, marketing and other communications industries operate, through their groundbreaking ideas and creative ingenuity.
Published: October 2012, Paperback
Paid, Owned, Earned is about the complexity of media channels confronting brands, agencies and advertisers. With a multitude of case studies and original thinking it provides a clear framework on how best…
Published: March 2012, Paperback
Spending Advertising Money in the Digital Age provides detailed advice, backed up by solid research, on how to understand today's complex media landscape, allocate a brand's media budget most accurately,…
Published: December 2011, Paperback
The Best Digital Marketing Campaigns in the World brings together an international collection of the most successful digital marketing campaigns of our time, assessing what they achieved and the business…
Published: June 2011, Paperback