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Examine the profound shifts in digital for the consumer and retail industry, and retain a competitive advantage by adopting disruptive ways of customer engagement.
Published: November 2016, HardbackEAN: 9780749478377
Understand how the communication revolution has transformed consumer behaviour and how to adapt your selling strategy to the new digital landscape.
Published: September 2016, PaperbackEAN: 9780749475079
Understand the opportunities, challenges and overlooked potential that SEO can bring to any webpage or website, by identifying the why behind the how of search marketing.
Published: August 2016, PaperbackEAN: 9780749477998
Build your authority and influence as a sales professional on social networks, in order to engage with decision-makers and change-makers, and ultimately 'hack' the buying process.
Published: July 2016, PaperbackEAN: 9780749478018
Understand how to develop and implement digital techniques to your marketing strategy with this complete guide to the process of digital marketing.
Published: May 2016, PaperbackEAN: 9780749474706
Effectively create and maintain a brand in television broadcasting with this incisive yet practical guide to the marketing strategies behind them.
Published: April 2016, PaperbackEAN: 9780749476687
Market to Generations Y and Z more effectively by learning how to remain a relevant, appealing brand in the eyes of the most sceptical generations.
Published: April 2016, PaperbackEAN: 9780749477172
Learn the fundamentals of market research with this essential resource for students, new researchers and marketers.
Published: March 2016, PaperbackEAN: 9780749475857
Define your business purpose and deliver multi-channel customer experiences to go beyond expectations and drive profitable growth.
Published: November 2015, PaperbackEAN: 9780749471910
Understand the elements of good social media governance and deal with risk, whilst still gaining from the opportunities these technologies offer.
Published: October 2015, PaperbackEAN: 9780749474577