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Harness the power of digital media to achieve the utmost success in business, both now and in the future, with this best selling guide to digital marketing channels and strategy.
Published: November 2016, PaperbackEAN: 9780749478438
Examine the profound shifts in digital for the consumer and retail industry, and retain a competitive advantage by adopting disruptive ways of customer engagement.
Published: November 2016, HardbackEAN: 9780749478377
Understand how the communication revolution has transformed consumer behaviour and how to adapt your selling strategy to the new digital landscape.
Published: September 2016, PaperbackEAN: 9780749475079
Understand the opportunities, challenges and overlooked potential that SEO can bring to any webpage or website, by identifying the why behind the how of search marketing.
Published: August 2016, PaperbackEAN: 9780749477998
Build your authority and influence as a sales professional on social networks, in order to engage with decision-makers and change-makers, and ultimately 'hack' the buying process.
Published: July 2016, PaperbackEAN: 9780749478018
Understand how to develop and implement digital techniques to your marketing strategy with this complete guide to the process of digital marketing.
Published: May 2016, PaperbackEAN: 9780749474706
Effectively create and maintain a brand in television broadcasting with this incisive yet practical guide to the marketing strategies behind them.
Published: April 2016, PaperbackEAN: 9780749476687
Market to Generations Y and Z more effectively by learning how to remain a relevant, appealing brand in the eyes of the most sceptical generations.
Published: April 2016, PaperbackEAN: 9780749477172
Learn the fundamentals of market research with this essential resource for students, new researchers and marketers.
Published: March 2016, PaperbackEAN: 9780749475857
Define your business purpose and deliver multi-channel customer experiences to go beyond expectations and drive profitable growth.
Published: November 2015, PaperbackEAN: 9780749471910